Phonological recoding and the Stroop effect.
In a card-sorting version of the Stroop task it was demonstrated with male subjects that non-words, which either looked like or were pronounced like real colour words, produced slower sorting by colour than did non-words which did not resemble colour words in any way. For female subjects this effect was observable only with the pseudo-homophones. The results are accounted for by proposing that males and females used different reading strategies during this task, but that the differences are less distinctive during more normal reading situations.
D003118:Color Perception; D004193:Discrimination Learning; D005260:Female; D006801:Humans; D008297:Male; D011932:Reading; D012660:Semantics