Psychographic profiles: aid to health care marketing.
Psychographic data contribute to health care promotion by providing a marketing tool for the health care manager. A complete knowledge of the patient populations' characteristics provides the health care manager with answers to many patient needs. Health care facilities can change or strengthen staff to meet consumer expectations thanks to the information provided by psychographic data.
D001900:Boston; D002391:Catchment Area, Health; D003258:Consumer Behavior; D003710:Demography; D006801:Humans; D008389:Marketing of Health Services; D008960:Models, Psychological; D010044:Outpatient Clinics, Hospital / Q000706:statistics & numerical data; D010342:Patient Acceptance of Health Care