title: Marketing ensures success of maternity care program.
abstract: The development and effective functioning of a marketing department was a key to the success of a one-day maternity care program. The program reversed a downward trend in obstetrical deliveries.
mesh_terms: D000329:Advertising / Q000191:economics; D004991:Ethics, Institutional; D005260:Female; D006744:Hospital Bed Capacity, 100 to 299; D006748:Hospital Departments / Q000191:economics*; D006801:Humans; D007231:Infant, Newborn; D008389:Marketing of Health Services; D008427:Maternal Health Services / Q000706:statistics & numerical data*; D008923:Missouri; D009775:Obstetrics and Gynecology Department, Hospital / Q000191:economics*; D011247:Pregnancy; D013997:Time Factors