title: Health maintenance organizations: product life cycle approach.
abstract: The Product Life Cycle concept can be applied to HMOs as they accelerate their rate of growth and develop their marketing strategies. Application of the concept proved successful in one case study.
mesh_terms: D000293:Adolescent; D000328:Adult; D000368:Aged; D054598:Blue Cross Blue Shield Insurance Plans / Q000706:statistics & numerical data; D004059:Diffusion of Innovation; D005163:Factor Analysis, Statistical; D005260:Female; D006264:Health Benefit Plans, Employee; D006279:Health Maintenance Organizations / Q000191:economics* / Q000706:statistics & numerical data; D006801:Humans; D008297:Male; D008389:Marketing of Health Services; D008875:Middle Aged; D014481:United States