title: The third stage of hospital long-range planning: the marketing approach.
abstract: Today most hospital administrators are convinced they should implement long-range planning. The marketing approach to long-range planning is an effective strategy that is consumer oriented. It starts the planning process with the consumer, letting the consumer's needs and wants guide the organization's planning.
mesh_terms: D005544:Forecasting; D006740:Hospital Administrators; D006748:Hospital Departments / Q000458:organization & administration; D006752:Hospital Planning; D008389:Marketing of Health Services; D014481:United States