title: Medicine and marketing: the case of graduate medical education.
abstract: This article emphasizes the need for increased marketing activities in medicine in general and in graduate medical education in particular. This imperative is discussed, and normative models are developed. The actual application of the marketing concept to the residency program of the Department of Family Medicine at the Ohio State University is reported, and areas requiring future marketing efforts are outlined.
mesh_terms: D000329:Advertising; D002321:Career Choice; D004503:Education, Medical, Graduate; D005194:Family Practice; D006801:Humans; D007396:Internship and Residency; D008511:Medicine; D008962:Models, Theoretical; D009820:Ohio; D013038:Specialization; D000078329:Workforce