Forging an identity for the non-smoker: the use of myth in health promotion.
D000329:Advertising / Q000379:methods; D001315:Australia; D006266:Health Education; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D007062:Identification, Psychological; D008962:Models, Theoretical; D009229:Mythology; D012907:Smoking