[The elderly as consumers].
The spending behavior of elderly people is discussed by time-series and cross-section-data. It is continued by an analysis of the information processing of elderly people in connection with spending decisions that leads to marketing perspectives and consumer policy aspects.
D000368:Aged; D003258:Consumer Behavior; D004467:Economics; D005860:Germany, West; D006801:Humans; D007182:Income
Altere Menschen als Konsumenten.