title: "Unselling" drugs: the marketing of prevention.
abstract: By borrowing from the field of social marketing, the examination and execution of drug prevention strategies should be more rigorous and disciplined by the year 2000. This article briefly describes marketing strategies and techniques which can assist in the maximization of drug prevention communications and programs.
authors.affiliation: Department of Marketing, College of Business, Colorado State University, Fort Collins 80523, USA.
authors.forename: K
authors.initials: K
authors.lastname: Kelly
mesh_terms: D000293:Adolescent; D003142:Communication; D005260:Female; D015658:HIV Infections / Q000517:prevention & control; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D013287:Illicit Drugs; D008297:Male; D008389:Marketing of Health Services; D011619:Psychotropic Drugs; D019966:Substance-Related Disorders / Q000517:prevention & control*
chemical_list: D013287:Illicit Drugs; D011619:Psychotropic Drugs