title: Is marketing an obligatory skill in the nursing role?
abstract: The introduction of an internal market to the NHS is altering the culture to one that is more customer-oriented. This article argues that nurses, whether in the public or private sector, need to develop marketing skills in order to function effectively.
authors.forename: A P
authors.initials: AP
authors.lastname: Young
mesh_terms: D001294:Attitude to Health; D003695:Delivery of Health Care; D004993:Ethics, Nursing; D006801:Humans; D007587:Job Description; D008389:Marketing of Health Services; D009732:Nursing Care / Q000379:methods*