Service directories: reinvigorating a community resource for self-care.
This article reviews the development, distribution, and effectiveness of a free, comprehensive mass-mailed community service directory designed for older people. While only half of a pre/post-distribution sample remembered receiving it, recipients of the directory indicate it increased service awareness and prompted various types of use. Alternatives for design and distribution of community directories are discussed.
Cherry
R L
RL
Gerontology Center, Purdue University, Calumet, Hammond, IN 46323, USA.
Prebis
J
J
Pick
V
V
D000368:Aged; D004181:Directories as Topic; D005260:Female; D006299:Health Services for the Aged; D006801:Humans; D008297:Male; D008389:Marketing of Health Services / Q000379:methods*; D008875:Middle Aged; D015397:Program Evaluation; D012648:Self Care; D014481:United States; D014837:Voluntary Health Agencies