title: Rethinking hospital pharmaceutical marketing.
authors.forename: W A
authors.initials: WA
authors.lastname: Zellmer
mesh_terms: D003132:Commerce / Q000639:trends; D019033:Delivery of Health Care, Integrated; D004345:Drug Industry / Q000639:trends*; D005544:Forecasting; D005572:Formularies, Hospital as Topic; D006801:Humans; D010607:Pharmacy Service, Hospital / Q000191:economics / Q000639:trends*