title: Targeting health care consumers.
authors.affiliation: Bender Browning Dolby & Sanderson Advertising/Milwaukee, USA.
authors.forename: R L
authors.initials: RL
authors.lastname: Upton
mesh_terms: D003256:Community Participation / Q000639:trends*; D003266:Continuity of Patient Care; D019033:Delivery of Health Care, Integrated; D005544:Forecasting; D008389:Marketing of Health Services / Q000639:trends*; D014481:United States