Customer satisfaction: the case for measurement.
The measurement of customer satisfaction is a process that is not commonly undertaken by medical illustration departments. The fact that many departments are now run on a zero-budgeted basis and rely totally on their 'customers' for their income has brought into sharper focus the need to ensure customer satisfaction with the services offered. This article discusses the background to customer satisfaction measurement and some of the techniques used.
Johns
M
M
Clinical School, University of Cambridge, UK.
D003258:Consumer Behavior; D017598:Efficiency, Organizational; D006801:Humans; D008488:Medical Illustration; D013222:State Medicine; D006113:United Kingdom