title: The MORE HEALTH bicycle safety project.
abstract: A K-2 MORE HEALTH bicycle safety education program was provided in nine elementary schools in Hillsborough County, Florida. This innovative community program consisted of interactive education sessions and reduced-cost bicycle helmet sales. Evaluation of the pilot program showed that it affected helmet use in the intervention schools compared to nine other schools that served as controls. More than 1,000 helmets were distributed through the bicycle helmet sales. Approximately 3,500 children participated in the education sessions. The preprogram helmet use rate among all schools was 8.5%. Postprogram results showed that the helmet use rate among intervention schools was significantly greater than among control schools (p < .01). This report describes the MORE HEALTH bicycle helmet promotion program.
authors.affiliation: University of South Florida, College of Public Health, Dept. of Community and Family Health, Tampa 33612, USA.
authors.forename: K D
authors.initials: KD
authors.lastname: Liller
authors.forename: A
authors.initials: A
authors.lastname: Smorynski
authors.forename: R J
authors.initials: RJ
authors.lastname: McDermott
authors.forename: N B
authors.initials: NB
authors.lastname: Crane
authors.forename: R E
authors.initials: RE
authors.lastname: Weibley
mesh_terms: D000293:Adolescent; D001642:Bicycling / Q000293:injuries; D016022:Case-Control Studies; D002648:Child; D006259:Craniocerebral Trauma / Q000517:prevention & control*; D006260:Head Protective Devices / Q000706:statistics & numerical data*; D006266:Health Education; D006801:Humans; D010865:Pilot Projects; D016730:Program Development; D015397:Program Evaluation; D012449:Safety; D012572:School Health Services