The effect of urgency on patient satisfaction and future emergency department choice.
Satisfaction with various aspects of a hospital visit may affect a patient's decisions about future patronage. Relationships between aspects of satisfaction, future use, and referral intentions, moderated by urgency, are explored in this study of 493 privately insured individuals. Results confirm the strong association between satisfaction and future intentions already established for other medical services and support increased attention to interactive marketing in medical settings.
Mack
J L
JL
MBA program, Sacred Heart University, Fairfield, CT, USA.
File
K M
KM
Horwitz
J E
JE
Prince
R A
RA
D004636:Emergency Service, Hospital / Q000191:economics / Q000592:standards*; D005160:Facility Design and Construction; D005544:Forecasting; D006801:Humans; D008389:Marketing of Health Services; D017060:Patient Satisfaction; D011369:Professional-Patient Relations; D012044:Regression Analysis; D012720:Severity of Illness Index; D011795:Surveys and Questionnaires; D014481:United States