title: Marketing a hospital-based specialty program.
abstract: The 1980s were a time of growth and opportunity for hospital-based specialty programs. ET nurses developed a variety of highly valued clinics and services. Because of current trends toward downsizing, otherwise strong programs and services are undergoing unusual scrutiny. The purpose of this article is to offer the ET nurse ideas for strengthening hospital-based specialty programs through a marketing approach.
authors.forename: S
authors.initials: S
authors.lastname: Gallagher
mesh_terms: D004766:Enterostomy / Q000451:nursing*; D006801:Humans; D008389:Marketing of Health Services; D009741:Nursing Staff, Hospital; D013041:Specialties, Nursing; D014549:Urinary Incontinence / Q000451:nursing*; D014947:Wounds and Injuries / Q000451:nursing*