title: Five marketing myths and why they are wrong.
abstract: Marketing is a continual process of retaining current patients and attracting new patients. A practice markets itself daily by conveying an image that attracts and retains patients.
authors.affiliation: FERS-KMR Health Care Group.
authors.forename: D
authors.initials: D
authors.lastname: Smith
mesh_terms: D000329:Advertising; D004990:Ethics, Dental; D006801:Humans; D008389:Marketing of Health Services; D011215:Practice Management, Dental