title: Management perspectives. I am a nursing executive in an institution whose goal is to change its culture to become more customer oriented.
authors.forename: J E
authors.initials: JE
authors.lastname: Johnson
mesh_terms: D006801:Humans; D009718:Nurse Administrators; D009741:Nursing Staff, Hospital; D015279:Organizational Culture; D017060:Patient Satisfaction; D018802:Patient-Centered Care / Q000458:organization & administration*