title: Patient testimonials and radial keratotomy marketing--effective, but beware.
authors.forename: A E
authors.initials: AE
authors.lastname: Reider
authors.forename: M
authors.initials: M
authors.lastname: Eaton
mesh_terms: D000329:Advertising / Q000331:legislation & jurisprudence; D003315:Cornea / Q000601:surgery*; D004995:Ethics, Professional; D006801:Humans; D007646:Keratotomy, Radial; D016365:Liability, Legal; D008318:Malpractice; D008389:Marketing of Health Services / Q000331:legislation & jurisprudence*; D054140:Refractive Surgical Procedures; D013219:State Government; D014342:Truth Disclosure; D014481:United States; D014485:United States Federal Trade Commission / Q000331:legislation & jurisprudence