title: Positioning your practice in a competitive marketplace.
authors.affiliation: Department of Orthodontics, Louisiana State University, School of Dentistry, New Orleans, USA.
authors.forename: J F
authors.initials: JF
authors.lastname: O'Neil
authors.forename: J J
authors.initials: JJ
authors.lastname: Sheridan
mesh_terms: D003812:Dentist-Patient Relations; D004465:Economic Competition; D006801:Humans; D008389:Marketing of Health Services; D009970:Orthodontics; D011215:Practice Management, Dental