title: Corporate values as related to occupation, gender, age, and company size.
abstract: A mail survey was used to study the perceived importance of 15 corporate values among advertising personnel, CPAs, and business school professors. Excellent customer service, ethical behavior, and product quality were perceived as highly important by all groups. Political activity and contribution to the community were seen as relatively unimportant. There was general agreement that it was more important to make a fair profit than to maximize profits. A number of corporate values were significantly related to occupational group, gender, age, and company size.
authors.affiliation: School of Business Administration, University of Missouri-St. Louis 63121, USA.
authors.forename: F J
authors.initials: FJ
authors.lastname: Thumin
authors.forename: J H
authors.initials: JH
authors.lastname: Johnson
authors.forename: C
authors.initials: C
authors.lastname: Kuehl
authors.forename: W Y
authors.initials: WY
authors.lastname: Jiang
mesh_terms: D000367:Age Factors; D004995:Ethics, Professional; D006801:Humans; D015279:Organizational Culture; D011362:Professional Corporations; D012737:Sex Factors; D012945:Social Values