title: What would happen in the world if "sensible drinking" was adopted as a reasonable concept and advertised universally?
authors.affiliation: World Health Organization, Programme on Substance Abuse, Geneva, Switzerland.
authors.forename: H
authors.initials: H
authors.lastname: Emblad
mesh_terms: D000329:Advertising / Q000331:legislation & jurisprudence*; D000428:Alcohol Drinking / Q000009:adverse effects / Q000453:epidemiology / Q000331:legislation & jurisprudence*; D000437:Alcoholism / Q000453:epidemiology / Q000517:prevention & control*; D003906:Developing Countries; D006801:Humans; D007391:International Cooperation; D012307:Risk Factors; D012927:Social Control, Informal