title: The potential for marketing planning in an NHS trust.
authors.affiliation: Cranfield School of Management.
authors.forename: M
authors.initials: M
authors.lastname: McDonald
authors.forename: C
authors.initials: C
authors.lastname: Miles
mesh_terms: D003142:Communication; D004465:Economic Competition; D015276:Health Care Rationing; D006779:Hospitals, Public / Q000191:economics / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000458:organization & administration*; D009937:Organizational Objectives; D010934:Planning Techniques; D013222:State Medicine / Q000191:economics / Q000458:organization & administration*; D006113:United Kingdom