title: Market segmentation and service: a strategy for success.
abstract: Current trends for health care reform and increasing emphasis on managed care threaten to erode the base of patients of many practices. A constant flow of new patients is critical to the success of a dental practice. This article discusses the nature of business markets and similarities between industries and their correlation to the delivery of prosthodontic services. The purpose of this article is to offer a strategy for increasing new patient flow without the use of advertising.
authors.affiliation: University of Southern California, School of Dentistry, Los Angeles, USA.
authors.forename: B W
authors.initials: BW
authors.lastname: Marchack
mesh_terms: D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D011215:Practice Management, Dental