title: Communicating biotechnology: choosing between substance and style.
authors.affiliation: Department of Microbiology, University of Melbourne.
authors.forename: D E
authors.initials: DE
authors.lastname: Tribe
mesh_terms: D001290:Attitude; D001709:Biotechnology; D003142:Communication; D004989:Ethics; D007255:Information Services; D008967:Molecular Biology; D011057:Politics; D011639:Public Opinion