title: Evaluation of alternate messages on an electronic message strip to recruit subjects to a smoking-cessation program.
abstract: The authors previously published details of a method to evaluate the effectiveness of electronic message strips in recruiting subjects to a smoking-cessation program. They now report data suggesting that a shorter, more negative message yields better results than a longer, more positive message. The data also show that this approach increases the number of subjects who enroll in a smoking-cessation program and the number of subjects who actually quit smoking.
authors.affiliation: Department of Surgery, St. Louis University Medical Center, MO 63110-0250, USA.
authors.forename: F E
authors.initials: FE
authors.lastname: Johnson
authors.forename: M
authors.initials: M
authors.lastname: Katranides
authors.forename: M A
authors.initials: MA
authors.lastname: Coplin
authors.forename: J L
authors.initials: JL
authors.lastname: Daly
authors.forename: T P
authors.initials: TP
authors.lastname: Wade
authors.forename: W G
authors.initials: WG
authors.lastname: Kraybill
authors.forename: K S
authors.initials: KS
authors.lastname: Virgo
mesh_terms: D000328:Adult; D003142:Communication; D004581:Electronics; D005260:Female; D006785:Hospitals, University; D006801:Humans; D008297:Male; D008875:Middle Aged; D008923:Missouri; D018579:Patient Selection; D016540:Smoking Cessation