Evaluation of alternate messages on an electronic message strip to recruit subjects to a smoking-cessation program.
The authors previously published details of a method to evaluate the effectiveness of electronic message strips in recruiting subjects to a smoking-cessation program. They now report data suggesting that a shorter, more negative message yields better results than a longer, more positive message. The data also show that this approach increases the number of subjects who enroll in a smoking-cessation program and the number of subjects who actually quit smoking.
Johnson
F E
FE
Department of Surgery, St. Louis University Medical Center, MO 63110-0250, USA.
Katranides
M
M
Coplin
M A
MA
Daly
J L
JL
Wade
T P
TP
Kraybill
W G
WG
Virgo
K S
KS
D000328:Adult; D003142:Communication; D004581:Electronics; D005260:Female; D006785:Hospitals, University; D006801:Humans; D008297:Male; D008875:Middle Aged; D008923:Missouri; D018579:Patient Selection; D016540:Smoking Cessation