Evaluating multicultural approaches in HIV/AIDS educational material.
In recent years health educators have become more aware of the impact of culture on the success of health education programs. This awareness has prompted experimentation with the use of cultural elements in HIV prevention and education efforts. The literature on multicultural education offers little guidance to the health educator on how to evaluate the appropriate and effective use of culturally distinctive messages in educational materials. The authors describe common errors in the development, pedagogical approach, and design of printed HIV educational material and suggest a framework for evaluating the impact of cultural elements on HIV education programs. The guidelines help one determine how effectively language and visual images are used in a given material, as well as how clearly information is conveyed.
Walters
J L
JL
AIDS Education Project, Michigan State University, East Lansing 48824.
Canady
R
R
Stein
T
T
D000163:Acquired Immunodeficiency Syndrome / Q000208:ethnology / Q000517:prevention & control*; D003466:Cultural Characteristics; D015658:HIV Infections / Q000208:ethnology / Q000517:prevention & control*; D015497:HIV-1; D006801:Humans; D015397:Program Evaluation / Q000379:methods*; D012736:Sex Education / Q000379:methods*; D013664:Teaching Materials; D014481:United States