title: President's message: it is 1998: do you know who your customer is?
authors: R
authors: R
authors: Bryant
mesh_terms: D004766:Enterostomy / Q000451:nursing*; D018166:Health Care Reform / Q000458:organization & administration*; D006801:Humans; D008119:Lobbying; D009936:Organizational Innovation; D012956:Societies, Nursing; D013041:Specialties, Nursing; D014481:United States; D014947:Wounds and Injuries / Q000451:nursing*