Narrowing the gap: practical strategies for increasing whole-grain consumption.
Overcoming consumer confusion and doubt regarding nutrition recommendations is key to communicating the message to increase whole-grain foods in the diet. Nutrition communicators may do that more successfully by using four tactics to fashion messages about whole grains: (1) present a positive message; (2) keep it short and simple; (3) keep the message practical and flexible; (4) speak with a united voice. The quantitative recommendation to eat at least three servings of whole-grain foods daily also must be integrated into national nutrition documents, such as Healthy People 2000, Dietary Guidelines for Americans, the Food Guide Pyramid, Nutrition Recommendations for Canadians, and Canada's Food Guide to Healthy Eating, if we are to be truly successful in communicating the need to increase whole-grain consumption.
Schwartz
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National Center for Nutrition and Dietetics, American Dietetic Association Foundation, Chicago, IL 60606-6995.
D004040:Dietary Carbohydrates / Q000008:administration & dosage*; D002523:Edible Grain; D006266:Health Education; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D009747:Nutritional Physiological Phenomena
D004040:Dietary Carbohydrates