Evaluating risk communications: completing and correcting mental models of hazardous processes, Part II.
We propose a decision-analytic framework, called the mental models approach, for evaluating the impact of risk communications. It employs multiple evaluation methods, including think-aloud protocol analysis, problem solving, and a true-false test that allows respondents to express uncertainty about their answers. The approach is illustrated in empirical comparisons of three brochures about indoor radon.
Bostrom
A
A
School of Public Policy, Georgia Institute of Technology, Atlanta 30332.
Atman
C J
CJ
Fischhoff
B
B
Morgan
M G
MG
D016902:Air Pollution, Indoor; D003142:Communication; D006801:Humans; D008960:Models, Psychological; D010174:Pamphlets; D011886:Radon; D012189:Retrospective Studies; D012306:Risk; D012309:Risk-Taking; D014481:United States; D014484:United States Environmental Protection Agency
D011886:Radon