Marketing for community health nurses.
Marketing has become an important function of the nursing management process. The community health nurse executive must incorporate marketing in his or her administrative role. An effective marketing plan will benefit the organization, the nurse executive, and, ultimately, the consumer.
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Majeski-Felle
D003152:Community Health Nursing; D006801:Humans; D008389:Marketing of Health Services; D009745:Nursing, Supervisory