title: Ethnocultural sensitivity and measurement of consumer satisfaction.
abstract: Stemming from the diversity in the U.S. population, ethnocultural factors no longer can be ignored when defining and assessing consumer satisfaction. Likewise, there is a critical need for process models that consider consumer heterogeneity. Continuous quality improvement (CQI) programs must look beyond whether or not services are accessible and cost-effective. The processes must also measure if services are acceptable and appropriate for a target population. This article describes how the discipline of anthropology can provide useful tools to obtain critically needed ethnocultural information.
authors.affiliation: University of Utah, College of Nursing, Salt Lake City.
authors.forename: A
authors.initials: A
authors.lastname: Bushy
mesh_terms: D000884:Anthropology, Cultural / Q000379:methods; D003258:Consumer Behavior; D003469:Culture; D003625:Data Collection / Q000379:methods; D005006:Ethnicity; D006801:Humans