title: Marketing strategies nurses can employ to promote health.
abstract: Marketing strategies are employed to ensure the success of new products, services or programs. Both profit and non-profit organizations have used social marketing strategies to inform, to motivate interest, and to engage the involvement of the consumer. A client-dependent health care system did not find it necessary to market services, but a health care system that encourages clients to choose the most appropriate health promotion service available must market services. Nurses are in the business of promoting the health of clients. Therefore, it is essential that nurses become familiar with, and involved in, the development of marketing plans and strategies. The connection between the four variables of the marketing mix (product, promotion, place, and price) and promoting the health of clients is described. A case example recapitulating the marketing strategies employed to raise public awareness of a self-help group for family caregivers is related, the marketing response is evaluated, and future recommendations are proposed.
authors.forename: D
authors.initials: D
authors.lastname: McCormack
mesh_terms: D017028:Caregivers; D005190:Family; D006293:Health Promotion; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D012657:Self-Help Groups