title: The challenge to the academic medical center. Responding to risk and opportunity in the health care market.
authors.affiliation: Virginia Commonwealth University, Richmond 23284-2512.
authors.forename: E P
authors.initials: EP
authors.lastname: Trani
mesh_terms: D000046:Academic Medical Centers / Q000458:organization & administration*; D008389:Marketing of Health Services; D014481:United States