title: Question effects on question generation and the mediation of attitude change.
abstract: 80 undergraduates were exposed to arguments advocating supplemental vitamin use. Ending arguments with rhetorical questions (when compared with statements) resulted in more favorable attitudes towards vitamin use and a more favorable profile of questions generated about the message topic. The question profile, principally reflecting uncertainty concerning personal nutrition, mediated the attitudinal effect.
authors.affiliation: Edwin L. Cox School of Business, Southern Methodist University, Dallas, TX 75275.
authors.forename: D J
authors.initials: DJ
authors.lastname: Howard
authors.forename: R A
authors.initials: RA
authors.lastname: Kerin
mesh_terms: D000328:Adult; D000329:Advertising; D001294:Attitude to Health; D005260:Female; D006266:Health Education; D006801:Humans; D008297:Male; D010565:Persuasive Communication; D014815:Vitamins / Q000008:administration & dosage*
chemical_list: D014815:Vitamins