title: Logos: the emblem in the marketing wars.
abstract: The logo is a powerful marketing tool. It is a condensed form of communication for a selected niche in a mass audience. Effective logo design principles include considerations of art design, visual perception, memory retention, and succinct nonverbal communication. Design principles for logos for dental practices are presented. Dental practices may realize significant advantages if logos are properly conceived and executed and are creatively implemented.
authors.forename: S D
authors.initials: SD
authors.lastname: Chan
mesh_terms: D000329:Advertising; D004616:Emblems and Insignia; D006801:Humans; D008389:Marketing of Health Services; D011215:Practice Management, Dental