title: A hint of risk: tradeoffs between quantitative and qualitative risk factors.
abstract: Risk-perception research plays an active role in discussion of risk-management alternatives. However, little guidance is provided regarding how public concerns should be weighed against other sources of cost and benefits. This paper reports the results of two experiments that measure tradeoffs among cost (in dollars), a quantitative risk measure (number of deaths or injuries), and several qualitative characteristics associated with perceived risk. Most subjects were willing to make the requested trade. However, the perceived risk information led others to reject the proposed technology.
authors.forename: R
authors.initials: R
authors.lastname: Gregory
authors.forename: S
authors.initials: S
authors.lastname: Lichtenstein
mesh_terms: D000397:Air Pollution / Q000517:prevention & control*; D001336:Automobiles / Q000191:economics / Q000295:instrumentation; D001642:Bicycling / Q000191:economics / Q000293:injuries; D003362:Cost-Benefit Analysis; D003365:Costs and Cost Analysis; D006801:Humans; D009922:Oregon; D010969:Plastics / Q000737:chemistry; D011639:Public Opinion; D012307:Risk Factors; D012308:Risk Management; D013672:Technology / Q000191:economics; D014947:Wounds and Injuries / Q000517:prevention & control*
chemical_list: D010969:Plastics