title: Sonography by the radiologist: self-referral, turf battles, and marketing.
abstract: Competition between radiologists and nonradiologists for the performance and billing of radiologic imaging examinations is, perhaps, most pervasive in the field of diagnostic sonography [1-3]. The purpose of this article is to help radiologists understand and deal with turf battles and the self-referral of clinicians and to describe marketing analyses and strategy that can be useful when attempting to decrease competition and increase referrals.
authors.affiliation: Department of Radiology, University of Michigan Medical Center, Ann Arbor 48109-0030.
authors.forename: R L
authors.initials: RL
authors.lastname: Bree
authors.forename: L L
authors.initials: LL
authors.lastname: Berland
authors.forename: J W
authors.initials: JW
authors.lastname: Charboneau
authors.forename: B B
authors.initials: BB
authors.lastname: Goldberg
mesh_terms: D004465:Economic Competition; D006801:Humans; D007400:Interprofessional Relations; D008389:Marketing of Health Services; D018584:Physician Self-Referral; D011871:Radiology; D014463:Ultrasonography