title: A public awareness campaign as a celebration during nurses week.
abstract: As advanced practice nurses take a more significant role in health care reform, efforts may be needed to educate the public about their advanced nursing skills, knowledge, and expertise. A television public awareness campaign featuring advanced practice nurses can be used to highlight such expertise and knowledge. A Wisconsin district nurses association coordinated a television campaign consisting of seven, 1-minute television spots to air on the evening news during Nurses Week in 1994. Each spot focused on an advanced practice nurse and his or her clinical practice.
authors.forename: R
authors.initials: R
authors.lastname: Peterson
mesh_terms: D000329:Advertising; D006801:Humans; D008389:Marketing of Health Services; D009722:Nurse Practitioners; D013690:Television