A public awareness campaign as a celebration during nurses week.
As advanced practice nurses take a more significant role in health care reform, efforts may be needed to educate the public about their advanced nursing skills, knowledge, and expertise. A television public awareness campaign featuring advanced practice nurses can be used to highlight such expertise and knowledge. A Wisconsin district nurses association coordinated a television campaign consisting of seven, 1-minute television spots to air on the evening news during Nurses Week in 1994. Each spot focused on an advanced practice nurse and his or her clinical practice.
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D000329:Advertising; D006801:Humans; D008389:Marketing of Health Services; D009722:Nurse Practitioners; D013690:Television