Sonography by the radiologist: self-referral, turf battles, and marketing.
Competition between radiologists and nonradiologists for the performance and billing of radiologic imaging examinations is, perhaps, most pervasive in the field of diagnostic sonography [1-3]. The purpose of this article is to help radiologists understand and deal with turf battles and the self-referral of clinicians and to describe marketing analyses and strategy that can be useful when attempting to decrease competition and increase referrals.
Bree
R L
RL
Department of Radiology, University of Michigan Medical Center, Ann Arbor 48109-0030.
Berland
L L
LL
Charboneau
J W
JW
Goldberg
B B
BB
D004465:Economic Competition; D006801:Humans; D007400:Interprofessional Relations; D008389:Marketing of Health Services; D018584:Physician Self-Referral; D011871:Radiology; D014463:Ultrasonography