Mass media and school interventions for cigarette smoking prevention: effects 2 years after completion.
The long-term cigarette smoking prevention effects of mass media and school interventions were assessed. Adolescents in two communities received both mass media and school interventions; those in two matching communities received only school interventions. Surveys of 5458 students were conducted at baseline in grades 4 through 6 and 2 years after the 4-year interventions were completed, when students were in grades 10 through 12. Students exposed to the media-plus-school interventions were found to be at lower risk for weekly smoking (odds ratio = 0.62, 95% confidence interval = 0.49, 0.78) than those receiving school interventions only, indicating that the effects of the combined interventions persisted 2 years after the interventions' completion.
Office of Health Promotion Research, College of Medicine, University of Vermont, Burlington 05401.
B S
BS
Flynn
J K
JK
Worden
R H
RH
Secker-Walker
P L
PL
Pirie
G J
GJ
Badger
J H
JH
Carpenter
B M
BM
Geller
D000293:Adolescent; D000294:Adolescent Behavior; D015331:Cohort Studies; D005500:Follow-Up Studies; D006266:Health Education / Q000379:methods*; D006801:Humans; D016015:Logistic Models; D008402:Mass Media; D015397:Program Evaluation; D012572:School Health Services; D012907:Smoking / Q000453:epidemiology; D000074606:Smoking Prevention