Stereotypes of the elderly held by young, middle-aged, and elderly adults.
This two-part study extended the research on multiple stereotypes of elderly adults by examining the perceptions of young, middle-aged, and elderly adults. First, one set of participants engaged in a trait generation task which yielded a trait list for use in the second part of the study. Second, other participants sorted the set of traits into groups representing different types of elderly individuals. Trait groupings were analyzed with hierarchical cluster analysis. Results supported the hypothesis that older adults have more complex representations of aging than do middle-aged and young ones, and that middle-aged adults have more complex representations than do young ones. For example, middle-aged and elderly adults reported more stereotypes of the elderly than did young adults, and elderly adults reported more stereotypes than did middle-aged adults. Results also showed, as expected, that these differences in complexity exist against a background of general agreement about the nature of aging: Trait lists produced by those in the three age groups were significantly correlated, and the stereotype sets of the three age groups included seven shared stereotypes. Results are interpreted in terms of their support for two alternative explanations of the complexity differences: ingroup/outgroup and developmental.
Hummert
M L
ML
Communication Studies Department, University of Kansas.
Garstka
T A
TA
Shaner
J L
JL
Strahm
S
S
D000293:Adolescent; D000328:Adult; D000368:Aged / Q000523:psychology*; D000369:Aged, 80 and over; D002605:Character; D005260:Female; D006801:Humans; D008297:Male; D008875:Middle Aged; D013240:Stereotyping