title: Tailoring smoking cessation for older adults.
abstract: BACKGROUND
  Older adults are an important audience for smoking cessation programs. Over 4.5 million older adults (older than 65) continue to smoke, and the majority are long term, heavy smokers. There is evidence that smoking cessation programs tailored to older smokers can be effective. American Cancer Society (ACS) materials and programs represent an important opportunity to meet the needs of older smokers.
  
  
  METHODS
  This article reviews the rationale for tailoring programs to older adults. A 10-step model is presented. The Clear Horizons program is provided as an example of a tailored program.
  
  
  RESULTS
  The Clear Horizons program demonstrated that a tailored program results in significantly higher rates of quitting--20% of Clear Horizons participants reported not smoking at 12 months compared with 15% for the generic guide.
  
  
  CONCLUSIONS
  Older smokers were highly responsive to a tailored program. The ACS should consider opportunities for tailoring new and existing programs to meet the needs of older smokers.
authors.affiliation: Duke University Medical Center, Durham, North Carolina.
authors.forename: B K
authors.initials: BK
authors.lastname: Rimer
authors.forename: C T
authors.initials: CT
authors.lastname: Orleans
mesh_terms: D000368:Aged / Q000523:psychology; D001294:Attitude to Health; D005260:Female; D017144:Focus Groups; D015438:Health Behavior; D006266:Health Education; D006801:Humans; D008297:Male; D008875:Middle Aged; D012907:Smoking / Q000523:psychology; D016540:Smoking Cessation / Q000523:psychology; D000074606:Smoking Prevention