title: 15 internal marketing tools that will improve your practice of pediatric dentistry.
abstract: Pediatric dentists can use these 15 specific internal marketing tools to target distinct markets and accomplish practice benefits, such as higher patient retention, lower staff turn-over, higher fee-for-service dentistry, and a better developed recare system. By making a commitment to an internal marketing program that projects a positive image to patients and parents, the pediatric dentist has greater potential for profit and total job satisfaction.
authors.affiliation: Department of Pediatric Dentistry, Medical College of Virginia, Richmond.
authors.forename: E S
authors.initials: ES
authors.lastname: Nacht
authors.forename: D
authors.initials: D
authors.lastname: Trupkin
mesh_terms: D000293:Adolescent; D002648:Child; D002675:Child, Preschool; D006801:Humans; D008389:Marketing of Health Services; D011215:Practice Management, Dental