title: Marketing the implant practice. Phase two, implementation.
authors.affiliation: The Dental Implant Center of Western Massachusetts, Springfield.
authors.forename: L
authors.initials: L
authors.lastname: Rigall
authors.forename: K
authors.initials: K
authors.lastname: Coughlin
authors.forename: R S
authors.initials: RS
authors.lastname: McCarthy
mesh_terms: D000329:Advertising; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D009524:Newspapers as Topic; D011215:Practice Management, Dental; D013690:Television