title: Neurobehavioral organization and the cardinal principle of evaluative bivalence.
abstract: The principle of evaluative bivalence asserts that behavioral processes often organize along the evaluative dimension, due to a fundamental pattern of bivalent neurobehavioral organization extending throughout the neuraxis. This principle offers a powerful approach to the explication of complex behavioral relationships and the integration of diverse literatures. It also offers a guiding conceptual framework for the study of neurobehavioral relationships which holds the promise of integrating rather than diversifying the study of neural mechanisms for disparate behavioral phenomena.
authors.affiliation: Department of Psychology, Ohio State University, Columbus 43210.
authors.forename: G G
authors.initials: GG
authors.lastname: Berntson
authors.forename: S T
authors.initials: ST
authors.lastname: Boysen
authors.forename: J T
authors.initials: JT
authors.lastname: Cacioppo
mesh_terms: D000818:Animals; D001519:Behavior / Q000502:physiology*; D001522:Behavior, Animal / Q000502:physiology; D006801:Humans; D008959:Models, Neurological; D009424:Nervous System Physiological Phenomena; D002679:Pan troglodytes