title: Location and logo: impressions are everything.
abstract: Several factors help make an attractive impression to potential patients. Considerations when naming your practice, designing a logo and choosing a location are discussed.
authors.forename: H
authors.initials: H
authors.lastname: Farran
mesh_terms: D004616:Emblems and Insignia; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods; D009275:Names; D011215:Practice Management, Dental; D011365:Professional Practice Location