title: New TV spot highlights '93 media plan.
authors.forename: M
authors.initials: M
authors.lastname: Smeltzer
authors.forename: T
authors.initials: T
authors.lastname: Kochheiser
mesh_terms: D006267:Health Education, Dental / Q000379:methods*; D006801:Humans; D008389:Marketing of Health Services; D008402:Mass Media; D008824:Michigan; D012953:Societies, Dental; D013690:Television