title: The practice conference.
abstract: More general practitioners are acknowledging the reality that general practice is a business that has to be run on business lines. This does not imply any subversion, such as a lowering of clinical standards or less patient care, but it does imply the continuous implementation of business skills and their development. This article takes an innovative look at practice staff meetings--by suggesting the whole practice goes on a sales conference.
authors.forename: F
authors.initials: F
authors.lastname: Taylor
mesh_terms: D003226:Congresses as Topic; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods; D011215:Practice Management, Dental / Q000458:organization & administration*