title: Emphasize the patient, not the cost.
authors.forename: J D
authors.initials: JD
authors.lastname: Kendall
authors.forename: S M
authors.initials: SM
authors.lastname: Lane
mesh_terms: D004345:Drug Industry; D004358:Drug Therapy / Q000191:economics*; D018166:Health Care Reform; D006801:Humans; D010607:Pharmacy Service, Hospital / Q000191:economics*