Public awareness of the risks of drinking alcohol during pregnancy: the effects of a television campaign. Child Health Committee, Manitoba Medical Association.
OBJECTIVE
To evaluate the impact of a television public awareness campaign on knowledge of the dangers of drinking alcohol during pregnancy.


METHODS
A survey with five questions on alcohol and pregnancy and five health questions unrelated to alcohol was administered before and after the campaign.


METHODS
Three thousand women aged 15-45 years.


METHODS
A 30-second announcement with a message on alcohol and pregnancy was broadcast over ten weeks by five television stations in Manitoba.


RESULTS
More respondents after the campaign thought that alcohol consumption in pregnancy would put the baby at risk, and attributed this information to "television". There were no differences in the responses to the five health questions unrelated to alcohol.


CONCLUSIONS
An increase in awareness of the risks of drinking alcohol during pregnancy was observed after a mass media campaign.
Casiro
O G
OG
Department of Pediatrics, University of Manitoba.
Stanwick
R S
RS
Pelech
A
A
Taylor
V
V
D000293:Adolescent; D000328:Adult; D000428:Alcohol Drinking; D001294:Attitude to Health; D005260:Female; D006293:Health Promotion; D006801:Humans; D008875:Middle Aged; D011247:Pregnancy / Q000523:psychology*; D011639:Public Opinion; D011795:Surveys and Questionnaires; D013690:Television