title: 'The strategy of desire' and rational prescribing.
authors.affiliation: Oxford Regional Health Authority.
authors.forename: D K
authors.initials: DK
authors.lastname: Scott
authors.forename: R E
authors.initials: RE
authors.lastname: Ferner
mesh_terms: D000329:Advertising; D003362:Cost-Benefit Analysis; D011307:Drug Prescriptions; D004994:Ethics, Pharmacy; D006801:Humans