title: Developing the message: let the challenge begin!
authors.forename: T M
authors.initials: TM
authors.lastname: Smith
mesh_terms: D000329:Advertising; D005260:Female; D006801:Humans; D007400:Interprofessional Relations; D008297:Male; D008389:Marketing of Health Services; D011331:Private Practice / Q000191:economics; D012017:Referral and Consultation; D013066:Speech-Language Pathology / Q000191:economics*; D000078329:Workforce