title: [Science vs. technology vs. marketing: the case of video-assisted endoscopic surgery].
authors.forename: P
authors.initials: P
authors.lastname: Santillán-Doherty
authors.forename: M A
authors.initials: MA
authors.lastname: Mercado
mesh_terms: D017081:Cholecystectomy, Laparoscopic / Q000295:instrumentation / Q000639:trends; D006801:Humans; D020706:Laparoscopes; D010535:Laparoscopy / Q000639:trends; D008389:Marketing of Health Services; D008800:Mexico
vernacular_title: Ciencia vs técnica vs mercadotecnia: el caso de la cirugía endoscópica videoasistida.