title: Marketing. I. Lessons in talking business.
abstract: The Welsh Office has invested thousands of pounds in a national training programme to help community nurse managers and field staff market their services to GPs, commissioning health authorities and the public. Catherine Jackson reports on the genesis of the project and the benefits to health visitors in the field.
authors.forename: C
authors.initials: C
authors.lastname: Jackson
mesh_terms: D003152:Community Health Nursing / Q000193:education*; D004509:Education, Nursing, Continuing / Q000458:organization & administration*; D005194:Family Practice; D006801:Humans; D008389:Marketing of Health Services; D009745:Nursing, Supervisory