Key decisions in marketing plan formulation for geriatric services.
The scope of geriatric services offered by health care institutions has expanded from the traditional hospital, long-term care, and home care services to include a variety of community services in an effort to promote the institution and provide a continuum of care for the elderly. The purposes of this article are to analyze why marketing of geriatric services is such a significant issue in health care today, to identify why a comprehensive management tool such as Service Line Management may be a key component for successful development and marketing of geriatric services, and to analyze the key decisions facing management when formulating a marketing plan.
Van Doren
D C
DC
Loyola College, MD.
Durney
J R
JR
Darby
C M
CM
D000368:Aged; D000369:Aged, 80 and over; D003153:Community Health Services / Q000458:organization & administration; D003659:Decision Making, Organizational; D005260:Female; D006275:Health Facility Planning; D006299:Health Services for the Aged / Q000191:economics / Q000458:organization & administration* / Q000706:statistics & numerical data / Q000639:trends; D006699:Home Care Services / Q000458:organization & administration; D006760:Hospitalization / Q000639:trends; D006801:Humans; D007182:Income / Q000639:trends; D008134:Long-Term Care / Q000458:organization & administration; D008297:Male; D008389:Marketing of Health Services / Q000458:organization & administration*; D010348:Patient Care Team / Q000458:organization & administration; D010934:Planning Techniques; D011158:Population Growth; D011357:Product Line Management / Q000458:organization & administration*; D014481:United States