title: Marketing. 3. Contract culture.
abstract: Health visiting and school nursing services are now governed by the contracts agreed between health authorities and trusts under the purchaser/provider split. Jean Rowe describes how purchaser and provider do business in the health care market.
authors.forename: J
authors.initials: J
authors.lastname: Rowe
mesh_terms: D003152:Community Health Nursing / Q000458:organization & administration*; D003284:Contract Services / Q000458:organization & administration*; D006801:Humans; D008389:Marketing of Health Services; D015279:Organizational Culture