[Older employees in job advertisements in regional and national daily newspapers. Results of a pilot study].
The aim of this pilot study is to investigate the importance of chronological age, sex, functional and extra-functional qualifications and job experience in the advertisements for positions in daily journals. For that purpose a content analysis was carried out with 450 advertisements in national and 150 advertisements in regional papers. The general result is, that persons in the second half of their lives are rarely searched and that there are distinct differences in the job requirements in the advertisements of national and regional journals.
Straka
G A
GA
Institut für interdisziplinäre Alternsforschung, Universität Bremen.
D000328:Adult; D000329:Advertising; D000368:Aged; D000375:Aging / Q000523:psychology*; D005260:Female; D005858:Germany; D006801:Humans; D007586:Job Application; D007587:Job Description; D008297:Male; D008875:Middle Aged; D009524:Newspapers as Topic; D010560:Personnel Selection
Altere Erwerbspersonen in Stellenanzeigen regionaler und überregionaler Tageszeitungen. Ergebnisse einer Pilotstudie.