title: Business risk and the health care entrepreneur.
abstract: This article addresses issues of business risk in the home health care industry. General concepts of risk are discussed, and the unique attributes affecting risk in the home health industry are identified and reviewed particularly as they affect market entry strategies, differentiation, innovation, and regulation.
authors.forename: L
authors.initials: L
authors.lastname: Woerner
mesh_terms: D002568:Certification; D003695:Delivery of Health Care; D016520:Entrepreneurship; D006801:Humans; D008389:Marketing of Health Services; D012309:Risk-Taking; D014481:United States