[Pharmaceutical marketers: professional and informative aspects].
This study tries to know the opinion of pharmaceutical detailers about their profession, as well as their pharmacological knowledge. 75 questionnaires were distributed to an equal number of detailers. The questionnaires were composed of two parts. In the first one, several questions about their profession were posed. In the second one, the questions were about Pharmacology. The main results were that most of them have got only lower degrees; however, they all have carried out training courses in their companies. With regard to pharmacological questions, percentage of success was 61%.
Hevia
A
A
Departamento de Farmacología, Pediatría y Radiología, Facultad de Medicina, Universidad de Sevilla.
López-Valpuesta
F J
FJ
Vázquez
J A
JA
Castellanos
A
A
D004345:Drug Industry; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D008389:Marketing of Health Services; D011364:Professional Practice; D013030:Spain; D011795:Surveys and Questionnaires
Los visitadores médicos: aspectos profesionales y formativos.