title: "Eat for Health": a supermarket intervention for nutrition and cancer risk reduction.
abstract: OBJECTIVE
  The results of an evaluation of "Eat for Health," a supermarket nutrition intervention, are presented. The study tested whether such a program could be successfully carried out and whether it could effect changes in knowledge, attitudes, and food purchasing behavior in line with nutrition and cancer risk reduction guidelines.
  
  
  METHODS
  The evaluation consisted of an in-store monitoring element, an in-store and telephone consumer survey, and an analysis of sales data on selected foods. A matched-pair design, using a total of 40 stores in the intervention and comparison groups, was used.
  
  
  RESULTS
  The intervention was successfully implemented and had limited success in changing some food purchasing behaviors. There appeared to be no effect on knowledge and attitudes except for increased awareness of a link between diet and cancer and of the program itself.
  
  
  CONCLUSIONS
  Despite the intervention's success, limitations of the consumer survey and sales data analyses and the continuing diffusion of nutrition messages throughout society make it difficult to specify the impact of this program on consumer nutrition knowledge and behaviors.
authors.affiliation: Prospect Associates, Rockville, Md.
authors.forename: A B
authors.initials: AB
authors.lastname: Rodgers
authors.forename: L G
authors.initials: LG
authors.lastname: Kessler
authors.forename: B
authors.initials: B
authors.lastname: Portnoy
authors.forename: A L
authors.initials: AL
authors.lastname: Potosky
authors.forename: B
authors.initials: B
authors.lastname: Patterson
authors.forename: J
authors.initials: J
authors.lastname: Tenney
authors.forename: F E
authors.initials: FE
authors.lastname: Thompson
authors.forename: S M
authors.initials: SM
authors.lastname: Krebs-Smith
authors.forename: N
authors.initials: N
authors.lastname: Breen
authors.forename: O
authors.initials: O
authors.lastname: Mathews
mesh_terms: D000328:Adult; D000368:Aged; D003132:Commerce; D003430:Cross-Sectional Studies; D004032:Diet; D005518:Food Preferences; D006266:Health Education / Q000379:methods*; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D008875:Middle Aged; D009369:Neoplasms / Q000453:epidemiology / Q000517:prevention & control*; D052756:Nutritional Sciences / Q000193:education*; D015397:Program Evaluation; D012307:Risk Factors