title: Advanced practice roles in the managed care environment.
abstract: The role of the advanced practice nurse is based on expert clinical knowledge and skill and is practiced in multiple settings. As healthcare reform emerges, the context in which healthcare is delivered changes. The authors describe a creative approach to packaging and marketing the services of advanced practice nurses to the customers of the managed care system.
authors.affiliation: Madden and Associates, Inc., St. Paul, MN.
authors.forename: M J
authors.initials: MJ
authors.lastname: Madden
authors.forename: P R
authors.initials: PR
authors.lastname: Ponte
mesh_terms: D006801:Humans; D007449:Investments; D008329:Managed Care Programs / Q000458:organization & administration; D008389:Marketing of Health Services / Q000379:methods*; D009720:Nurse Clinicians / Q000191:economics* / Q000458:organization & administration*; D014481:United States; D000078329:Workforce