title: Optimizing the delivery of patient and physician satisfaction: a conjoint analysis approach.
abstract: This article suggests that, in evaluating and designing health care unit programs, conjoint analysis is superior to the conventional survey-research approach. Conjoint analysis can suggest unit designs that will optimize patient (or physician) satisfaction, while still controlling for unit profitability and other constraints. This article discusses the conjoint approach and illustrates its use in the design of an obstetrical unit.
authors.affiliation: University of Utah, Salt Lake City.
authors.forename: M A
authors.initials: MA
authors.lastname: Graf
authors.forename: D D
authors.initials: DD
authors.lastname: Tanner
authors.forename: W R
authors.initials: WR
authors.lastname: Swinyard
mesh_terms: D005260:Female; D006757:Hospital Units / Q000458:organization & administration / Q000592:standards*; D015285:Hospital-Patient Relations; D006785:Hospitals, University / Q000458:organization & administration / Q000592:standards; D006801:Humans; D007588:Job Satisfaction; D008330:Management Audit / Q000379:methods*; D017146:Models, Organizational; D009775:Obstetrics and Gynecology Department, Hospital / Q000458:organization & administration / Q000592:standards; D017060:Patient Satisfaction; D015143:Philadelphia; D010820:Physicians / Q000523:psychology*; D011785:Quality Assurance, Health Care / Q000458:organization & administration*; D012107:Research Design; D011795:Surveys and Questionnaires; D014481:United States