title: The marketing gap in health care education.
abstract: Through an analysis of some of the implications of Health Service re-organisation for colleges (and faculties), this paper argues the need for marketing practices in colleges and identifies a 'marketing gap' between the approaches commonly employed and those needed to secure a significant future role.
authors.forename: J
authors.initials: J
authors.lastname: Humphreys
mesh_terms: D000329:Advertising; D003479:Curriculum; D006281:Health Occupations / Q000193:education*; D006801:Humans; D007373:Interinstitutional Relations; D012576:Schools, Health Occupations / Q000191:economics / Q000458:organization & administration*