title: What value market research?
abstract: Whether you have just left your hotel, purchased a new car or eaten at a roadside café, the chances are someone will have asked your views about their services, products and delivery. Why? Perhaps because the market oriented business knows better than to assume it understands its customers. A safer approach is to seek their views through market research, and that is the approach the new Quality Development Awards initiated by the BDJ, Denplan and Colgate have taken.
authors.forename: L
authors.initials: L
authors.lastname: Maris
mesh_terms: D006301:Health Services Needs and Demand; D006302:Health Services Research; D006801:Humans; D008389:Marketing of Health Services; D017060:Patient Satisfaction; D011215:Practice Management, Dental; D011795:Surveys and Questionnaires