title: Baby boomers grow up.
abstract: "The baby boom generation has different expectations and a far different background than older generations" when it comes to their health care, says one expert on the subject. Indeed, providers can expect the demands of the emerging consumer generation to be radically different: The new health care consumers will actively participate in their own care, and will help shape the debate over comprehensive health care reform. Are you ready?
authors.forename: K
authors.initials: K
authors.lastname: Lumsdon
mesh_terms: D000328:Adult; D001294:Attitude to Health; D003159:Community-Institutional Relations; D003258:Consumer Behavior; D005260:Female; D006291:Health Policy / Q000639:trends; D006293:Health Promotion / Q000458:organization & administration / Q000639:trends*; D006739:Hospital Administration / Q000639:trends; D006801:Humans; D008389:Marketing of Health Services / Q000458:organization & administration / Q000639:trends; D010349:Patient Compliance; D014481:United States; D016387:Women's Health