Using market research for product line development.
A marketing research study determined patient needs and wants in order to tailor services within a family maternity care unit. In addition, an educational program, implemented in an effort to change the behavior of the caregivers in the clinical area, is described.
Bowie
B H
BH
Kivney
N
N
D000328:Adult; D003237:Connecticut; D005260:Female; D006301:Health Services Needs and Demand / Q000706:statistics & numerical data; D006302:Health Services Research / Q000458:organization & administration* / Q000706:statistics & numerical data; D006801:Humans; D008389:Marketing of Health Services / Q000458:organization & administration* / Q000706:statistics & numerical data; D010353:Patient Education as Topic / Q000706:statistics & numerical data; D011247:Pregnancy; D011357:Product Line Management / Q000458:organization & administration* / Q000706:statistics & numerical data