Increasing participation of blood donors in a bone-marrow registry.
In an experiment to increase recruitment of unrelated bone-marrow donors, Ss were selected from a list of people who had donated blood within the past 24 months. They were randomly assigned to 3 groups. Members of the experimental group, 2 months before receiving a mailed brochure about a bone-marrow registry, were complimented on being blood donors and asked to complete a self-descriptive questionnaire. One control group received only the mailed brochure, and the other did not receive any mailing. The experimental group joined the registry at over 2 times the control-group rates. These results appear to be attributable to an attitude change associated with being recognized as a special group that contributed to the community's welfare.
Sarason
I G
IG
Department of Psychology, University of Washington, Seattle 98195.
Sarason
B R
BR
Slichter
S J
SJ
Beatty
P G
PG
Meyer
D M
DM
Bolgiano
D C
DC
D001782:Blood Donors; D016026:Bone Marrow Transplantation; D005260:Female; D006680:HLA Antigens; D006379:Helping Behavior; D006801:Humans; D008297:Male; D011795:Surveys and Questionnaires; D014019:Tissue Donors
D006680:HLA Antigens