title: BSE Rap: intergenerational ties to save lives.
abstract: This article presents an innovative public-education strategy that was created to promote breast health awareness and early breast cancer detection among minority and low-income adolescent females. Given the importance of teaching breast self-examination (BSE), program development focused on creation of the BSE Rap, a lively music-video presentation. Increasing adolescents' knowledge and awareness of BSE is viewed as a springboard for disseminating information to their mothers and grandmothers. Funding was obtained for production of a video and a breast health diary, which are the program's key components. Marketing strategies included contacts with community organizations and healthcare professionals. Program evaluations reveal that the BSE Rap serves as a positive motivator for participants to discuss BSE and mammography with their mothers and grandmothers. The BSE Rap offers oncology nurses the opportunity to save lives using a unique and creative tool that focuses on intergenerational ties.
authors.affiliation: Johanna's On Call to Mend Esteem, Inc., Albany, NY.
authors.forename: J L
authors.initials: JL
authors.lastname: Ehmann
mesh_terms: D000293:Adolescent; D000328:Adult; D000368:Aged; D016504:Breast Self-Examination; D002648:Child; D005192:Family Health; D005260:Female; D006266:Health Education / Q000379:methods*; D006801:Humans; D016901:Intergenerational Relations; D008297:Male; D008875:Middle Aged; D008913:Minority Groups; D009146:Music; D010865:Pilot Projects; D011203:Poverty; D014743:Videotape Recording