title: Starting a hospital-based home health agency: Part III--Marketing.
abstract: Successfully marketing home healthcare involves not only community awareness, but the system's support as well--nurses, physicians, administration, social services. Working together with common goals and commitments is essential to the program's success. Addressing questions and concerns ensures a successful business start-up and ongoing implementation. A service benefit profile, target markets, and a feasibility analysis are provided in this final section of a three-part series on establishing a home health agency.
authors.forename: P
authors.initials: P
authors.lastname: Montgomery
mesh_terms: D000553:Ambulatory Care / Q000191:economics / Q000458:organization & administration*; D006699:Home Care Services / Q000191:economics / Q000458:organization & administration*; D006801:Humans; D008389:Marketing of Health Services / Q000191:economics / Q000458:organization & administration*; D010820:Physicians / Q000458:organization & administration; D011357:Product Line Management / Q000458:organization & administration; D012017:Referral and Consultation / Q000458:organization & administration