title: A stop-smoking telephone help line that nobody called.
abstract: The purpose of this study was to evaluate the reach of a smoker's hotline that provided a variety of services to over 2100 health maintenance organization members. Formative evaluation procedures identified topics of concern, and repeated promotions advertised the service via multiple channels. Excluding a special giveaway promotion, an average of less than three calls per month were made during the 33 months of operation. To be cost-effective, smoker's hotlines should be offered to large populations and should be consistently and intensively publicized.
authors.affiliation: Oregon Research Institute, Eugene 97401.
authors.forename: R E
authors.initials: RE
authors.lastname: Glasgow
authors.forename: H
authors.initials: H
authors.lastname: Lando
authors.forename: J
authors.initials: J
authors.lastname: Hollis
authors.forename: S G
authors.initials: SG
authors.lastname: McRae
authors.forename: P A
authors.initials: PA
authors.lastname: La Chance
mesh_terms: D015277:Hotlines; D006801:Humans; D016540:Smoking Cessation / Q000379:methods*