title: Retention and the new patient myth.
abstract: The health of a dental practice cannot be determined by the number of new patients alone. There are several additional factors, including overhead, gross income and patient retention that also must be measured. Combining these factors and others, in addition to new patient numbers, is essential for gauging profitability.
authors.forename: H
authors.initials: H
authors.lastname: Farran
mesh_terms: D003812:Dentist-Patient Relations; D006801:Humans; D017060:Patient Satisfaction; D011215:Practice Management, Dental