title: Why the alcohol industry sticks to facts, action, and commonsense rather than political rhetoric.
authors.affiliation: Guinness PLC, London, UK.
authors.forename: P
authors.initials: P
authors.lastname: Mitchell
mesh_terms: D000428:Alcohol Drinking / Q000009:adverse effects / Q000523:psychology; D000437:Alcoholism / Q000517:prevention & control* / Q000523:psychology; D006801:Humans; D011057:Politics; D011640:Public Policy; D012307:Risk Factors; D012945:Social Values; D006113:United Kingdom