title: [Marketing in primary care: towards a new direction of the services].
authors.affiliation: Escuela Andaluza de Salud Pública, Granada.
authors.forename: J C
authors.initials: JC
authors.lastname: March Cerdá
authors.forename: J I
authors.initials: JI
authors.lastname: Martínez Millán
authors.forename: L A
authors.initials: LA
authors.lastname: López Fernández
authors.forename: O
authors.initials: O
authors.lastname: Solas
mesh_terms: D008389:Marketing of Health Services / Q000458:organization & administration*; D011320:Primary Health Care