[The readers of the Nederlands Tijdschrift voor Geneeskunde].
In order to establish the reach, the reading frequency and the appreciation of the Nederlands Tijdschrift voor Geneeskunde, a telephone inquiry was conducted among a random sample of specialists, general practitioners, registrars and pharmacists in the Netherlands. The response amounted to 81.5% (n = 1515). Of the respondents, 94% received the Journal, and two-thirds read it every week. Eight out of ten saved the Journal, five even all volumes. The reading frequency varied greatly from one section to another. Of those who read the Journal at all, 74% always or often read the clinical lesson and 6% the original articles. Although, due to increasing specialization (in width and in depth), it is becoming increasingly difficult to satisfy all readers, the appreciation of the articles is high.
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Indumar Research en Adviesgroep voor Industriële Marketing B.V., Diemen.
D006801:Humans; D008511:Medicine; D009426:Netherlands; D010506:Periodicals as Topic / Q000706:statistics & numerical data*; D010595:Pharmacists; D010820:Physicians; D013038:Specialization