title: Marketing university-based continuing education programs.
abstract: It is important for nursing educators engaged in the highly competitive business of continuing education (CE) to understand marketing educational programs. There has been hesitancy in using the word "marketing" in the educational setting; and it has only been recently that marketing directors have been hired at some universities to promote their educational programs. The author describes how marketing techniques and business strategies are used in educational settings, especially for marketing CE programs.
authors.forename: A M
authors.initials: AM
authors.lastname: Kuramoto
mesh_terms: D003132:Commerce; D003142:Communication; D003479:Curriculum; D004465:Economic Competition; D004509:Education, Nursing, Continuing / Q000191:economics; D006801:Humans; D011786:Quality Control; D014495:Universities