title: Quality service and a personal touch: redefining the "M" word.
abstract: Like it or not, dentistry is a service that patients (the consumers) may choose to reject. It's up to individual dentists to convince patients that their oral health should rank as a top priority. To achieve this goal, dental professionals must make a commitment to provide quality and personalized service. And this begins by developing and implementing a marketing strategy that defines and tracks patients' seemingly elusive needs.
authors.forename: I
authors.initials: I
authors.lastname: Manji
mesh_terms: D006801:Humans; D008389:Marketing of Health Services; D011215:Practice Management, Dental