title: The challenge of cancer care marketing.
authors.affiliation: Oncology Program, Cobb Hospital and Medical Center, Austell, GA 30001.
authors.forename: K M
authors.initials: KM
authors.lastname: Gilden
mesh_terms: D002173:Cancer Care Facilities; D006801:Humans; D008389:Marketing of Health Services / Q000191:economics / Q000379:methods*; D014481:United States