Africa: using radio soap operas to promote family planning.
Programmes that combine mass media and popular entertainment formats can be a potent force in health communication since they can reach large audiences with persuasive messages. Not only can such programmes increase knowledge and stimulate approval, but also, when used effectively, they can change behaviour.
Lettenmaier
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Population Communication Services, Center for Communication Programs, School of Hygiene and Public Health, Johns Hopkins University, Baltimore, Maryland 21202.
Krenn
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Morgan
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Kols
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Piotrow
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D000328:Adult; D000349:Africa; D003142:Communication; D003268:Contraception Behavior; D004324:Drama; D005193:Family Planning Services; D005260:Female; D006266:Health Education / Q000379:methods*; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D008297:Male; D011845:Radio