Physician advertising.
Practically nonexistent until the late 1970s, advertising by physicians has become commonplace. Although informational and educational advertising may contain information that potential patients may find to be useful, laudatory and predatory advertising are unethical and may be patently illegal. There is a conflict between the obligations of a physician to his patients and the intentions of advertising. The role of the Federal Trade Commission and state regulations are discussed.
Lober
C W
CW
Department of Medicine, University of South Florida, Tampa.
D000329:Advertising / Q000331:legislation & jurisprudence* / Q000379:methods / Q000592:standards; D016265:Conflict of Interest; D004992:Ethics, Medical; D006801:Humans; D010820:Physicians / Q000331:legislation & jurisprudence / Q000592:standards; D014481:United States; D014485:United States Federal Trade Commission