title: [An analysis of drug advertising in non-specialty medical journals].
abstract: It has been evaluated drug advertisement in four medical journals during 1989. A questionnaire allows us to evaluate pharmacological and advertising data. The main results obtained are the following: amoxicillin + clavulanic acid was the more advertising drug; the ratio publicity/pharmacological information was 3:1; 60% of the advertising products were new drugs, and only a 6% were essentials drugs according to WHO; slogans were acceptable; generally, aspects such as dosage and toxicology are referred. However, it is necessary to improve information about drug use in elderly patients, patients with impaired renal functional, as well as the necessary information in adverse drug reactions.
authors: Departamento de Farmacología, Facultad de Medicina, Universidad de Sevilla.
authors: F J
authors: FJ
authors: López Valpuesta
authors: A
authors: A
authors: Hevia Alonso
authors: J A
authors: JA
authors: Vázquez Díaz
authors: J A
authors: JA
authors: Fernández López
authors: A
authors: A
authors: Fernández Alonso
mesh_terms: D000329:Advertising / Q000706:statistics & numerical data; D003142:Communication; D004345:Drug Industry; D010506:Periodicals as Topic / Q000706:statistics & numerical data; D004364:Pharmaceutical Preparations; D013030:Spain; D011795:Surveys and Questionnaires
chemical_list: D004364:Pharmaceutical Preparations
vernacular_title: Análisis de la publicidad medicamentosa en revistas médicas no especializadas.