Ethics in pharmaceutical advertising.
Pharmaceutical manufacturing is one of the most financially lucrative industries in America due, in part, to massive marketing and advertising. The content of many symposia and medical journals as well as physician prescribing decisions seems to be influenced by the promotional efforts of pharmaceutical companies. In an effort to increase sales, the industry now advertises directly to the public. The role of the Food and Drug Administration and ethical standards established by medical organizations are discussed.
Lober
C W
CW
Department of Medicine, University of South Florida, Tampa.
D000329:Advertising / Q000331:legislation & jurisprudence; D004345:Drug Industry / Q000331:legislation & jurisprudence / Q000592:standards*; D035081:Editorial Policies; D004992:Ethics, Medical; D035082:Federal Government; D033161:Government Regulation; D006801:Humans; D010820:Physicians / Q000331:legislation & jurisprudence / Q000592:standards