A student competition to develop an innovative alcohol education strategy.
The authors report on a competition that emphasized peer health education and alternative activities to encourage alcohol-free student behavior during a weekend traditionally associated with the abuse of alcohol. The project was designed to promote activities that would (1) be consistent with education/behavior change theories; (2) generate student "ownership," energy, and participation; (3) use the creativity and resourcefulness of students; and (4) involve as many university staff members, departments, and community resources as possible. More than seven university departments and 1,200 students were involved in the project.
Purdue University Student Health Center, West Lafayette, Indiana.
T
T
Morritz
R W
RW
Seehafer
E
E
Maatz-Majestic
D000428:Alcohol Drinking / Q000517:prevention & control*; D006266:Health Education / Q000379:methods*; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D007196:Indiana; D010379:Peer Group; D013333:Student Health Services; D013334:Students / Q000523:psychology