A student competition to develop an innovative alcohol education strategy.
The authors report on a competition that emphasized peer health education and alternative activities to encourage alcohol-free student behavior during a weekend traditionally associated with the abuse of alcohol. The project was designed to promote activities that would (1) be consistent with education/behavior change theories; (2) generate student "ownership," energy, and participation; (3) use the creativity and resourcefulness of students; and (4) involve as many university staff members, departments, and community resources as possible. More than seven university departments and 1,200 students were involved in the project.
Morritz
T
T
Purdue University Student Health Center, West Lafayette, Indiana.
Seehafer
R W
RW
Maatz-Majestic
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E
D000428:Alcohol Drinking / Q000517:prevention & control*; D006266:Health Education / Q000379:methods*; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D007196:Indiana; D010379:Peer Group; D013333:Student Health Services; D013334:Students / Q000523:psychology