Patient newsletters: the debate continues.
Producing a patient newsletter is a worthwhile venture if you're doing it for the right reasons. As one component of an overall internal marketing strategy, it demonstrates to patients that you are a concerned caregiver, not only during their visits to your practice but in between those visits. If it's a professional-looking publication with quality content and visuals, it will likely be appreciated by your patients. And as you well know, the dental profession is certainly not suffering from a surplus of appreciation.
Manji
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D006801:Humans; D007598:Journalism, Dental; D008389:Marketing of Health Services; D010353:Patient Education as Topic; D010506:Periodicals as Topic; D011215:Practice Management, Dental