The incremental priming technique: a method for determining within-condition priming effects.
A novel priming technique is applied in two experiments using an alphabetic decision and a lexical decision task to study effects of repetition, and form-related priming on letter and word recognition. The incremental priming technique consists of a gradual increase of the prime's informational value (operationalized as prime intensity). The minimum prime-intensity level serves as a within-condition baseline for each priming condition. Thus, we can define any priming effect with respect to two baseline conditions: one is the minimum-intensity condition of the particular priming condition (within-condition baseline), and the other is a different priming condition (across-condition baseline). This double-baseline approach makes measuring of priming effects more reliable and imposes stronger constraints on our interpretations of these effects.
Jacobs
A M
AM
Cognitive Neuroscience Laboratory, Centre National de la Recherche Scientifique, Marseille, France.
Grainger
J
J
Ferrand
L
L
D001143:Arousal; D001288:Attention; D006801:Humans; D011939:Mental Recall; D010364:Pattern Recognition, Visual; D011601:Psychophysics; D011930:Reaction Time; D011932:Reading; D014706:Verbal Learning