title: From strategic planning to TQM: a complete management approach.
abstract: Organizations can no longer rely on a single management solution as they respond to a complex world. Biomedical communications managers need to employ a variety of management tools as they cope with a rapidly changing landscape and an increasing set of business pressures. This article describes two management strategies, strategic planning and total quality management, which can be used to achieve success in the 21st century.
authors.affiliation: Educational Resources, George Washington University Medical Center, Washington, DC 20037, USA.
authors.forename: S A
authors.initials: SA
authors.lastname: Bader
authors.forename: R M
authors.initials: RM
authors.lastname: Braude
mesh_terms: D001296:Audiovisual Aids; D003142:Communication; D006801:Humans; D007255:Information Services / Q000458:organization & administration*; D010934:Planning Techniques; D017749:Total Quality Management