title: Diffusion of drug abuse prevention programs: spontaneous diffusion, agenda setting, and reinvention.
authors.affiliation: Department of Communication and Journalism, University of New Mexico, Albuquerque 87131-1171, USA.
authors.forename: E M
authors.initials: EM
authors.lastname: Rogers
mesh_terms: D006266:Health Education / Q000458:organization & administration*; D006801:Humans; D009936:Organizational Innovation; D015397:Program Evaluation; D012922:Social Change; D019966:Substance-Related Disorders / Q000517:prevention & control*; D018581:Technology Transfer; D014481:United States