title: Creating strong attitudes: two routes to persuasion.
authors.affiliation: Department of Psychology, Ohio State University, Columbus 43210-1222, USA.
authors.forename: R E
authors.initials: RE
authors.lastname: Petty
mesh_terms: D006266:Health Education / Q000379:methods*; D006801:Humans; D010565:Persuasive Communication; D019966:Substance-Related Disorders / Q000517:prevention & control*