title: Consumer concerns about modern technology in agriculture: considerations for undergraduate and graduate teaching.
abstract: A number of events over the last several decades have sensitized society to the possible negative impacts of technology. The majority of our population is one or more generations removed from direct experience on farms and ranches. Thus, few individuals are aware of the dramatic changes that have occurred in agriculture. Since the establishment of the land-grant university system, agriculture in the United States has changed from a system employing 10 million farmers and farm workers each feeding five people to a system in which 2.1 million farmers feed more than 100 people each and support exports of more than $35 billion annually. There are perceptions, as well as survey data, indicating society is concerned about the use and impacts of technology in the food and agriculture system. Survey data indicate 87% of people disagreed that "economic growth is more important than environmental protection." In addition, the survey data indicate society is concerned about how technology is used and who decides which applications are to be pursued. More than 8 out of 10 people (85%) surveyed believed "citizens deserve a greater role in decisions about science and technology." There seems to be concern regarding the use of technology and resultant impacts on the environment, food safety, animal well-being, and the size and numbers of farms in the United States. Education, both formal and informal, is the key to helping the public make informed decisions regarding the role of science and technology in the food and agriculture system. The colleges of agriculture need to carefully evaluate their research, teaching, and extension portfolios to "rediscover" their mission.(ABSTRACT TRUNCATED AT 250 WORDS)
authors.affiliation: National Cattlemen's Association, Washington, DC 20004, USA.
authors.forename: G M
authors.initials: GM
authors.lastname: Weber
authors.forename: T J
authors.initials: TJ
authors.lastname: Hoban
authors.forename: P A
authors.initials: PA
authors.lastname: Kendall
authors.forename: L S
authors.initials: LS
authors.lastname: Bull
mesh_terms: D000383:Agriculture / Q000193:education* / Q000639:trends; D003258:Consumer Behavior; D004500:Education, Graduate / Q000592:standards*; D006801:Humans; D011639:Public Opinion; D013672:Technology / Q000592:standards*; D014481:United States