title: Transferring research findings on persuasion to improve drug abuse prevention programs.
authors.affiliation: Department of Psychology, Yale University, New Haven, CT 06520-7447, USA.
authors.forename: W J
authors.initials: WJ
authors.lastname: McGuire
mesh_terms: D003142:Communication; D006266:Health Education; D006801:Humans; D010565:Persuasive Communication; D016730:Program Development; D019966:Substance-Related Disorders / Q000517:prevention & control*; D018581:Technology Transfer