title: Internal marketing begins on the telephone.
authors.affiliation: Zoccoli Dental Consulting, San Jose, CA, USA.
authors.forename: P
authors.initials: P
authors.lastname: Zoccoli
mesh_terms: D006801:Humans; D007318:Inservice Training; D008389:Marketing of Health Services; D011215:Practice Management, Dental / Q000191:economics*; D013689:Telephone