title: Understanding your client's decision-making process.
authors.affiliation: Veterinary Medical Diets Inc., Guelph, Ontario.
authors.forename: H
authors.initials: H
authors.lastname: Lowe
authors.forename: B
authors.initials: B
authors.lastname: Matthew
mesh_terms: D003258:Consumer Behavior; D003657:Decision Making; D006301:Health Services Needs and Demand; D008389:Marketing of Health Services; D018634:Veterinarians