title: "Starting from scratch".
abstract: The process of establishing a new orthodontic service in any area requires a combination of patience and perseverance. It is a prolonged project littered with frustrating experiences, many of which we encountered. We endeavour to outline the pros and cons of such an undertaking and describe our experiences in implementing a marketing strategy prior to the practice opening. This was specifically geared to running a practice in a 'mixed' NHS/Private environment.
authors.forename: K R
authors.initials: KR
authors.lastname: Ferguson
authors.forename: M A
authors.initials: MA
authors.lastname: Yates
mesh_terms: D006801:Humans; D008389:Marketing of Health Services; D009970:Orthodontics / Q000458:organization & administration*; D011215:Practice Management, Dental; D011331:Private Practice; D011365:Professional Practice Location; D013218:State Dentistry; D006113:United Kingdom