title: Marketing clinical trials.
authors.affiliation: Beatson Oncology Centre, Western Infirmary, Glasgow, UK.
authors.forename: F
authors.initials: F
authors.lastname: Macbeth
authors.forename: R
authors.initials: R
authors.lastname: Stephens
mesh_terms: D002986:Clinical Trials as Topic / Q000191:economics; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D009042:Motivation; D018579:Patient Selection; D012201:Reward