title: [Drug advertising in medical journals].
abstract: OBJECTIVE
  To find the percentage of pages of advertising in 6 Spanish medical journals and compare their principal features with the criteria of the international committee of editors of medical journals.
  
  
  METHODS
  A descriptive crossover study.
  
  
  METHODS
  The Spanish general medical journals with the highest circulation.
  
  
  METHODS
  All the issues of journals published between January and March 1993 (n = 56) were selected in order to calculate the average percentage of advertising. To analyse the adverts, all the adverts in 32 issues (n = 657) were selected by means of stratified random sampling of journals from the period July 1992 to June 1993.
  
  
  RESULTS
  The average number of advertising pages was 39.16%. 7.8% were publicity articles with or without an advertisement. Adverts filled the best pages of the journals. In 11.7% of cases the adverts were connected with articles in the journal; in 23.9% they were inserted within article. 13.4% of the adverts analysed were for drug products with doubtful or nil intrinsic value; and 34.5% were pharmaceutical novelties (marketed after 1991). The therapeutic groups with most advertisements were ACE inhibitors (13.2%), analgesics (7.8%), calcium antagonists (7.2%) and AINE (7.2%). Paracetamol (6.1%) was the active principal advertised most often.
  
  
  CONCLUSIONS
  The percentage of advertising seems excessive in all the journals except one and very much above the non-advertising informative material. There should be improvement by bringing journals into line with international editorial criteria.
authors.affiliation: CAP Just Oliveras, L'Hospitalet de Llobregat, Barcelona.
authors.forename: R
authors.initials: R
authors.lastname: Madridejos
authors.forename: C
authors.initials: C
authors.lastname: Cabezas
authors.forename: F
authors.initials: F
authors.lastname: Flor
mesh_terms: D000329:Advertising; D018592:Cross-Over Studies; D010506:Periodicals as Topic; D004364:Pharmaceutical Preparations; D013030:Spain
chemical_list: D004364:Pharmaceutical Preparations
vernacular_title: Publicidad de medicamentos en las revistas médicas.