title: Marketing specialist practice to managers and purchasers.
abstract: Specialist nurses need to find a way of describing their practice that leaves managers and purchasers in no doubt about the level of service they offer and the contribution they make to the provision of high-quality care. This article suggests how they might market their expertise.
authors.forename: J
authors.initials: J
authors.lastname: Notter
mesh_terms: D003284:Contract Services; D006270:Health Facility Administrators; D006801:Humans; D007587:Job Description; D008389:Marketing of Health Services / Q000379:methods*; D009720:Nurse Clinicians / Q000458:organization & administration*; D009736:Nursing Process