A survey of automatic teller machine usage across the adult life span.
The purpose of this study was to analyze automatic teller machine (ATM) usage across the adult life span. We conducted an extensive survey of 9000 people in the Memphis and Atlanta metropolitan areas. Approximately 17% of those people responded. The survey assessed detailed demographic information, experience with technology in general, experience specifically related to ATMs, problems and dislikes with ATMs, and reasons that people do not use ATMs. The survey provided a valuable set of data. First, we have detailed information about the demographics and individual characteristics of ATM users and nonusers; importantly, these data are stratified across the adult life span. In addition, we know the likes and dislikes of ATM users and the types of problems they typically have using ATMs. Moreover, we have detailed analysis of why adults of all ages may choose not to use ATMs. Training and design implications of these data are discussed.
Rogers
W A
WA
University of Georgia, Athens 30602-3013, USA.
Cabrera
E F
EF
Walker
N
N
Gilbert
D K
DK
Fisk
A D
AD
D000328:Adult; D000367:Age Factors; D000368:Aged; D001292:Attitude to Computers; D001331:Automation; D004059:Diffusion of Innovation; D004867:Equipment Design; D005260:Female; D005845:Georgia; D006801:Humans; D008297:Male; D008875:Middle Aged; D012044:Regression Analysis; D013714:Tennessee