title: Pharmaceutical marketing: implications for medical residency training.
abstract: An educational intervention was developed to improve family practice residents' ability to obtain useful information from pharmaceutical representatives. The curriculum is based on the traditional one-on-one drug detail. The objectives are to develop residents' skills in controlling the interview, promote skills for critically analyzing drug-promotional material, and discuss ethical issues. The contents include an assessment tool, suggested readings, and interview questions with rationale. After 5 years, residents' confidence in all areas of the curriculum improved significantly.
authors.affiliation: Department of Family Practice, Carolinas Medical Center, Charlotte, NC 28232-2861, USA.
authors.forename: G D
authors.initials: GD
authors.lastname: Anastasio
authors.forename: J M
authors.initials: JM
authors.lastname: Little
mesh_terms: D004345:Drug Industry; D005194:Family Practice / Q000193:education; D007396:Internship and Residency; D007407:Interviews as Topic; D008389:Marketing of Health Services / Q000592:standards*