title: C. Rufus Rorem Award Lecture. Big question for the Blues: where to from here?
authors.affiliation: J. L. Kellogg Graduate School of Management, Northwestern University, USA.
authors.forename: W J
authors.initials: WJ
authors.lastname: McNerney
mesh_terms: D054598:Blue Cross Blue Shield Insurance Plans / Q000639:trends*; D005544:Forecasting; D018166:Health Care Reform / Q000639:trends; D006291:Health Policy / Q000639:trends; D008484:Medicaid / Q000639:trends; D006278:Medicare / Q000639:trends; D014481:United States