title: Intravenous nursing services: strategies for success.
abstract: The intent of this article is to provide intravenous nurses with options for marketing and promoting their IV teams in institutions to enhance viability of the team concept and promote quality nursing care for the consumer. The article supplies options for a business plan to present to administration to promote the team concept both in the hospital and in alternate site settings.
authors.forename: K
authors.initials: K
authors.lastname: Campbell
mesh_terms: D006301:Health Services Needs and Demand; D006801:Humans; D007262:Infusions, Intravenous / Q000451:nursing*; D008389:Marketing of Health Services; D009739:Nursing Services / Q000458:organization & administration*; D013041:Specialties, Nursing; D017749:Total Quality Management