title: BMJ's embargo should not be broken.
authors.forename: C
authors.initials: C
authors.lastname: Mihill
authors.forename: N
authors.initials: N
authors.lastname: Pope
authors.forename: L
authors.initials: L
authors.lastname: Hunt
authors.forename: G
authors.initials: G
authors.lastname: Cooper
authors.forename: D
authors.initials: D
authors.lastname: Fletcher
mesh_terms: D003142:Communication; D006801:Humans; D007223:Infant; D007231:Infant, Newborn; D011643:Publishing; D012907:Smoking; D013398:Sudden Infant Death