Evaluation of persons of varying ages.
Dual coding theory (Paivio, 1986) suggests that communicating a stimulus person's age verbally/abstractly through words and numbers arouses little feeling and has little effect on the way others evaluate her or him, whereas communicating age nonverbally/concretely through facial photographs arouses more feeling and has a greater impact on evaluation. Two experiments reported in this article, involving U.S. students and incorporating techniques developed in prior research by Levin (1988) strongly support these theoretical expectations.
Stolte
J F
JF
Department of Sociology, Northern Illinois University, DeKalb 60115-2891, USA.
D000328:Adult; D000368:Aged; D000375:Aging / Q000523:psychology*; D005260:Female; D006801:Humans; D007600:Judgment; D008297:Male; D008875:Middle Aged; D009633:Nonverbal Communication; D012938:Social Perception; D013240:Stereotyping; D014705:Verbal Behavior