Practical marketing for dentistry. 2. The core concepts of marketing.
This series identifies the ideas and concepts behind modern marketing thinking, and suggests areas for consideration when creating a marketing 'culture' within general dental practices, dental supplies businesses, service suppliers, laboratories-or indeed any organisation which wants to succeed in today's challenging conditions.
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D003365:Costs and Cost Analysis; D003748:Dental Equipment; D003752:Dental Health Services / Q000191:economics / Q000458:organization & administration; D003812:Dentist-Patient Relations; D006301:Health Services Needs and Demand; D006801:Humans; D007400:Interprofessional Relations; D007754:Laboratories, Dental; D008389:Marketing of Health Services / Q000379:methods / Q000458:organization & administration; D017060:Patient Satisfaction; D011215:Practice Management, Dental / Q000191:economics / Q000458:organization & administration