title: Practical marketing for dentistry. 2. The core concepts of marketing.
abstract: This series identifies the ideas and concepts behind modern marketing thinking, and suggests areas for consideration when creating a marketing 'culture' within general dental practices, dental supplies businesses, service suppliers, laboratories-or indeed any organisation which wants to succeed in today's challenging conditions.
authors: R
authors: R
authors: Ball
mesh_terms: D003365:Costs and Cost Analysis; D003748:Dental Equipment; D003752:Dental Health Services / Q000191:economics / Q000458:organization & administration; D003812:Dentist-Patient Relations; D006301:Health Services Needs and Demand; D006801:Humans; D007400:Interprofessional Relations; D007754:Laboratories, Dental; D008389:Marketing of Health Services / Q000379:methods / Q000458:organization & administration; D017060:Patient Satisfaction; D011215:Practice Management, Dental / Q000191:economics / Q000458:organization & administration