title: Contemporary marketing.
abstract: Practice success in the near future will only come to those of us who become formidable marketers. Veterinarians are running out of leverage. Profitable vaccines, ovariohysterectomies, castrations, and declaws have been reduced to a commodity. We must learn how to differentiate our services from these average or standard services.
authors.affiliation: Woodland Animal Medical Center, Tulsa, OK, USA.
authors.forename: R D
authors.initials: RD
authors.lastname: Clark
mesh_terms: D008389:Marketing of Health Services / Q000379:methods*; D014730:Veterinary Medicine