title: William Pickles Lecture 1996. The importance of being different.
authors.affiliation: Centre for Studies in Family Medicine, University of Western Ontario, London, Canada.
authors.forename: I R
authors.initials: IR
authors.lastname: McWhinney
mesh_terms: D001291:Attitude of Health Personnel; D005194:Family Practice; D006801:Humans; D010686:Philosophy, Medical; D010817:Physician-Patient Relations; D010821:Physicians, Family / Q000523:psychology