Practical marketing for dentistry. 5. Buyer behaviour.
Although the term 'buyer behaviour' may seem too commercial for the healthcare situation, in dentistry especially most patients 'buy' dental services and many of the principles of buyer behaviour are relevant to marketing in dentistry. This article looks at the factors that influence why people buy what they do.
Ball
R
R
D001294:Attitude to Health; D003469:Culture; D003729:Dental Care / Q000523:psychology* / Q000706:statistics & numerical data*; D015438:Health Behavior; D006801:Humans; D008019:Life Style; D008389:Marketing of Health Services; D009042:Motivation; D012649:Self Concept; D012959:Socioeconomic Factors