title: Not clients, not consumers and definitely not maternants.
abstract: OBJECTIVE
  To determine appropriate terminology for addressing women in pregnancy.
  
  
  METHODS
  100 women (aged 15-50) were asked to fill in a questionnaire using one of the six choices provided for addressing women in pregnancy.
  
  
  METHODS
  Antenatal clinic of a teaching hospital.
  
  
  RESULTS
  Preferences vary according to context but simple terms like mother-to-be and pregnant women were more popular than client, consumer and maternant.
  
  
  CONCLUSIONS
  No single terminology for addressing women in pregnancy wins all round approval but simple softer terms like Mother-to-be please a vast majority.
authors.affiliation: Department of Obstetrics and Gynaecology, St. James's University Hospital, Leeds, UK.
authors.forename: N
authors.initials: N
authors.lastname: Batra
authors.forename: R J
authors.initials: RJ
authors.lastname: Lilford
mesh_terms: D000293:Adolescent; D000328:Adult; D003625:Data Collection; D005260:Female; D006801:Humans; D011247:Pregnancy; D009626:Terminology as Topic