title: Practical marketing for dentistry, 8. Communication strategies, identifying audiences and developing messages.
abstract: This article examines the various communications strategies that can be used in marketing your practice, how to identify your target audience and how to develop messages appropriate to your market.
authors.forename: R
authors.initials: R
authors.lastname: Ball
mesh_terms: D001288:Attention; D001290:Attitude; D002017:Budgets; D003142:Communication; D006801:Humans; D008389:Marketing of Health Services / Q000191:economics / Q000379:methods*; D008402:Mass Media; D011939:Mental Recall; D011215:Practice Management, Dental / Q000191:economics / Q000458:organization & administration; D011641:Public Relations