title: Supplying more than the product. Is this a sensible future strategy?
authors.affiliation: Janssen-Cilag International, Gastrointestinals, Belgium.
authors.forename: D
authors.initials: D
authors.lastname: Reyn
mesh_terms: D003132:Commerce / Q000191:economics*; D019468:Disease Management; D004345:Drug Industry / Q000191:economics*; D005060:Europe; D006801:Humans; D014481:United States