title: Practical marketing for dentistry. 7. Characteristics of service businesses.
abstract: Service businesses such as dental practices exhibit a unique set of characteristics which must be given special marketing attention. This article discusses these factors in detail.
authors.forename: R
authors.initials: R
authors.lastname: Ball
mesh_terms: D003729:Dental Care / Q000458:organization & administration / Q000592:standards; D003812:Dentist-Patient Relations; D017598:Efficiency, Organizational; D006801:Humans; D007221:Industry / Q000458:organization & administration; D008389:Marketing of Health Services; D011215:Practice Management, Dental / Q000191:economics*