title: [Marketing of psychotherapy--small advertisements in the "market" of psychology today].
abstract: Beyond traditional psychotherapy many new psychotherapeutic schools and methods strive for recognition. Many of them offer psychotherapeutic training by advertisement in Psychologie heute, a popular psychological magazine. These advertisements are analysed. Possible consequences of this flouristing market of methods on social representation of psychotherapy are discussed.
authors.affiliation: Psychiatrische Universitätsklinik Basel.
authors.forename: A
authors.initials: A
authors.lastname: Finzen
authors.forename: U
authors.initials: U
authors.lastname: Hoffmann-Richter
mesh_terms: D003479:Curriculum / Q000639:trends; D005544:Forecasting; D006801:Humans; D008389:Marketing of Health Services / Q000639:trends*; D011584:Psychology / Q000193:education*; D011613:Psychotherapy / Q000193:education*; D013038:Specialization / Q000639:trends; D013557:Switzerland