title: Quality in a contracting environment.
abstract: Since the introduction of an internal market in health care, the forces which influence other types of service providing businesses have become important in the National Health Service. Marketing of services, identifying and targeting customers and cost are some of these influences. If customers are to be competed for by service providers, then the quality of the service provided will also be a consideration.
authors.forename: M
authors.initials: M
authors.lastname: Williams
mesh_terms: D003284:Contract Services / Q000458:organization & administration*; D006801:Humans; D008389:Marketing of Health Services; D008485:Medical Audit; D009873:Operating Rooms / Q000458:organization & administration*; D017060:Patient Satisfaction; D011785:Quality Assurance, Health Care