title: Language style and evaluation of a female speaker.
abstract: This study examined the effect of style of speech ("tentative" vs assertive) used by a female speaker upon the evaluations made by college students. Both men and women evaluated the assertive speaker more favorably than the tentative speaker. The hypothesis that men would devaluate the assertive woman was not supported.
authors.affiliation: Department of Psychology, Washington University, St. Louis, Missouri 63130, USA.
authors.forename: K C
authors.initials: KC
authors.lastname: Hawkes
authors.forename: H S
authors.initials: HS
authors.lastname: Edelman
authors.forename: D K
authors.initials: DK
authors.lastname: Dodd
mesh_terms: D000328:Adult; D001242:Assertiveness; D005260:Female; D005783:Gender Identity; D006801:Humans; D008297:Male; D010551:Personality; D010552:Personality Assessment; D011578:Psycholinguistics; D012938:Social Perception; D013240:Stereotyping; D013334:Students / Q000523:psychology; D014705:Verbal Behavior