title: Managed care. A winning market strategy for HMOs.
authors.forename: K
authors.initials: K
authors.lastname: Lumsdon
mesh_terms: D002140:California; D002391:Catchment Area, Health; D006279:Health Maintenance Organizations / Q000458:organization & administration* / Q000592:standards; D006302:Health Services Research; D008389:Marketing of Health Services / Q000379:methods*; D010934:Planning Techniques; D011787:Quality of Health Care / Q000592:standards*