Surgical outcome information and the media.
There is increased media attention to healthcare outcome in the current reform atmosphere. Surgical care is a natural target for both print and electronic coverage. Hospital public relations departments often will be the interface with media representatives. Because surgical care outcome interpretation requires thoughtful evaluation of both single-patient and grouped-patient data, as well as knowledge of realistic risk-benefit ratios, it always is prudent to work with your local surgeon when the request for a story comes to the public relations department.
Lee
J T
JT
DVA Medical Center, Minneapolis, Minnesota 55417, USA.
D006761:Hospitals; D006801:Humans; D008402:Mass Media; D011641:Public Relations; D013514:Surgical Procedures, Operative; D016896:Treatment Outcome; D014481:United States