title: Practical marketing for dentistry. 9. Marketing communication tools.
abstract: There are many communication tools available at a wide range of different costs. This article discusses a selection of the tools available and also examines the most important first step-identifying your target audience.
authors.forename: R
authors.initials: R
authors.lastname: Ball
mesh_terms: D000329:Advertising; D002017:Budgets; D003142:Communication; D003752:Dental Health Services; D006801:Humans; D008389:Marketing of Health Services / Q000191:economics / Q000379:methods / Q000458:organization & administration; D010174:Pamphlets; D011215:Practice Management, Dental / Q000191:economics / Q000458:organization & administration; D011641:Public Relations