title: The oncology nursing image: lifting the mist.
abstract: OBJECTIVE
  To examine oncology nurses' perceptions of their professional image and describe implications and strategies for practice.
  
  
  METHODS
  Individuals in 28 Oncology Nursing Society (ONS) image focus groups and 13 validation focus groups in local ONS chapters throughout the United States.
  
  
  RESULTS
  Although they used both negative and positive descriptors, participants believed the primary perceptions of physicians, administrators, and other nurses regarding oncology nurses were negative, whereas the perceptions of patients and families generally were more positive. Participants believed a lack of understanding exists about oncology nurses, their duties, and the impact of their specialized skills and knowledge on patient-care outcomes. They also believed that the current image of oncology nursing was not one they desired.
  
  
  CONCLUSIONS
  Oncology nurses were concerned about their image and believed their external publics (e.g., physicians, administrators, nononcology nurses, patients, families) did not have a clear picture of who they are and what they do. They felt this lack of understanding led to diminished relationships with colleagues and patients/families and a lack of recognition of the oncology nurse as a valued member of the healthcare team. Participants felt this image could be changed and identified strategies to achieve their desired image through activities related to research, education, professionalism, communication, and influence.
  
  
  CONCLUSIONS
  Understanding the possible barriers to collaborative relationships, cost-effective care, disparate feelings of colleagues and external publics, and negative stereotypes will foster strategies to enhance relationships and improve care.
authors.affiliation: University of Colorado (UC) Cancer Center, Denver, USA.
authors.forename: L U
authors.initials: LU
authors.lastname: Krebs
authors.forename: J
authors.initials: J
authors.lastname: Myers
authors.forename: G
authors.initials: G
authors.lastname: Decker
authors.forename: J
authors.initials: J
authors.lastname: Kinzler
authors.forename: P
authors.initials: P
authors.lastname: Asfahani
authors.forename: J
authors.initials: J
authors.lastname: Jackson
mesh_terms: D000328:Adult; D001291:Attitude of Health Personnel; D001294:Attitude to Health; D002983:Clinical Competence; D004059:Diffusion of Innovation; D005260:Female; D017144:Focus Groups; D006801:Humans; D007587:Job Description; D008297:Male; D008389:Marketing of Health Services; D008875:Middle Aged; D009726:Nurses / Q000523:psychology*; D015404:Nursing Methodology Research; D015399:Nursing Research; D009859:Oncology Nursing; D012938:Social Perception; D013240:Stereotyping