title: Using marketing principles to promote nursing products and services.
abstract: In this article, the author identifies basic marketing principles that can guide the introduction of new or existing products and services. To illustrate the elements of marketing, an example is used to describe how a new closed-circuit patient education channel was introduced at a midwestern teaching hospital.
authors.forename: M
authors.initials: M
authors.lastname: Siegel
mesh_terms: D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D009732:Nursing Care; D010353:Patient Education as Topic / Q000191:economics / Q000379:methods*; D013690:Television