Hospital outshopping: determinant attributes and hospital choice.
While hospital outshopping is becoming a significant problem for hospital administrators, little research exists in this area. Some health care studies have focused on the attributes deemed important by the consumer in choosing one hospital over another; however, not all service attributes are equally important in determining consumer preferences for hospitals. The authors describe an approach for calculating determinant attributes that rural consumers deem important and those in which these consumers perceive differences among hospitals.
Taylor
S L
SL
State University of West Georgia, School of Business, Department of Marketing and Real Estate, Carrollton, USA.
Capella
L M
LM
D000367:Age Factors; D002391:Catchment Area, Health / Q000191:economics / Q000706:statistics & numerical data*; D002755:Choice Behavior; D003710:Demography; D004465:Economic Competition; D006302:Health Services Research / Q000379:methods; D006780:Hospitals, Rural / Q000191:economics / Q000592:standards / Q000706:statistics & numerical data*; D006801:Humans; D008389:Marketing of Health Services; D010342:Patient Acceptance of Health Care / Q000523:psychology / Q000706:statistics & numerical data*; D011787:Quality of Health Care; D012494:Sampling Studies; D011795:Surveys and Questionnaires