title: Marketing accessibility in Pittsburgh.
abstract: Surviving in the practice management world these days isn't quite like it used to be. It requires innovative marketing and expanded efforts. In this second in a series of articles profiling group practices and their administrators. The author focuses on management of an academic group.
authors.forename: S
authors.initials: S
authors.lastname: Marrone
mesh_terms: D006123:Group Practice / Q000639:trends; D006801:Humans; D010414:Pennsylvania; D011216:Practice Management, Medical / Q000592:standards / Q000639:trends; D010818:Practice Patterns, Physicians' / Q000191:economics*