Using reinforcement-based methods to enhance membership recruitment in a volunteer organization.
The present study employed reinforcement-based methods to induce existing members to recruit new members to join a chamber of commerce. Three interventions took place during June and July of 3 successive years. The investigators trained chamber leaders to use reinforcement methods (e.g., contingent tokens) to reinforce recruitment and dues collections. All three interventions produced substantial increases in their targets.
Herndon
E J
EJ
Department of Psychology, University of West Florida, Pensacola 32514-5751, USA.
Mikulas
W L
WL
D000328:Adult; D005260:Female; D006801:Humans; D008297:Male; D008875:Middle Aged; D012054:Reinforcement, Psychology; D014838:Volunteers