title: The first P--product.
authors.forename: D W
authors.initials: DW
authors.lastname: Chambers
mesh_terms: D003362:Cost-Benefit Analysis; D003729:Dental Care / Q000592:standards*; D004465:Economic Competition; D008389:Marketing of Health Services; D011215:Practice Management, Dental; D011787:Quality of Health Care; D012945:Social Values