title: Advanced instant photography.
abstract: With the popularization of cosmetic and esthetic dental procedures, the importance of various photographic techniques has increased. The dentist's choice of a particular system depends on whether the intended use of the dental image is to assist in treatment acceptance, or to use the patient's "initial phase of excitement" to contribute to photomarketing. This paper uses before-and-after photos to demonstrate a dramatic alteration of the patient's smile. Photomarketing may be enhanced through the introduction of instant cameras, including the Polaroid Macro 5 SLR.
authors.affiliation: University of Buffalo Dental School, USA.
authors.forename: G
authors.initials: G
authors.lastname: Freedman
mesh_terms: D004955:Esthetics, Dental; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D010342:Patient Acceptance of Health Care; D017060:Patient Satisfaction; D010781:Photography / Q000295:instrumentation*