title: Oplan Sagip Mata: Philippine style.
abstract: Oplan Sagip Mata is a multisectoral effort for visual health. The movement was launched with the overall aim of advocating primary eye care and addressing the grievous concern for the enormous backlog of cataract cases. This article describes Oplan Sagip Mata as the social marketing component of the Prevention of Blindness Program of the Department of Health in the Philippines.
authors.affiliation: Non Communicable Disease Control Service, Department of Health, Metro Manila, Philippines.
authors.forename: F P
authors.initials: FP
authors.lastname: Cuevas
mesh_terms: D001766:Blindness / Q000517:prevention & control*; D002387:Cataract Extraction; D006801:Humans; D008389:Marketing of Health Services; D010679:Philippines; D011320:Primary Health Care / Q000458:organization & administration*; D011635:Public Health Administration