title: A short measure of perceived empathy.
abstract: This paper concerns the development of a short measure of perceived empathy. Developed in the context of research on sales performance, the scale provided indicators for perceived empathy as both a cognitive as well as an affective construct. While not being able to differentiate cleanly between affective and cognitive empathy, the resulting single-factor scale demonstrates good internal consistency and validity, being predictive of successful versus unsuccessful sales encounters.
authors.affiliation: Department of Marketing, Western Michigan University, Kalamazoo 49008, USA. Richard.plank@wmich.edu
authors.forename: R E
authors.initials: RE
authors.lastname: Plank
authors.forename: A P
authors.initials: AP
authors.lastname: Minton
authors.forename: D A
authors.initials: DA
authors.lastname: Reid
mesh_terms: D000328:Adult; D000339:Affect; D003071:Cognition; D004645:Empathy; D005260:Female; D017144:Focus Groups; D006801:Humans; D008297:Male; D010555:Personality Inventory; D012938:Social Perception; D013334:Students / Q000523:psychology