title: Medical knowledge overload: a disturbing trend for physicians.
abstract: The article examines responses of more than 500 physicians questioned about the time available for reading professional journals over the past 5 years as well as their utilization of information retrieval systems. It also examines physicians' perceptions of professional medical sales personnel as medical information sources.
authors.affiliation: Division of Management & Marketing, School of Management, Rockhurst College, Kansas City, Missouri, USA.
authors.forename: R E
authors.initials: RE
authors.lastname: Hunt
authors.forename: R G
authors.initials: RG
authors.lastname: Newman
mesh_terms: D004059:Diffusion of Innovation; D006801:Humans; D007255:Information Services / Q000706:statistics & numerical data*; D016247:Information Storage and Retrieval; D010506:Periodicals as Topic; D010820:Physicians; D011795:Surveys and Questionnaires; D013997:Time Factors