title: Asymmetric affective evaluation of words and faces.
abstract: In two experiments the relationship between direct and indirect forms of affective evaluation was investigated within the framework of a dual-pathway model (LeDoux, 1986, 1989). Emotionally valenced faces were hypothesized to be more directly evaluated affectively than valenced words. A Stroop-like asymmetry was expected, with faces interfering more with word evaluation than vice versa. Similar to experiments investigating affective influences of words on words (Greenwald, Klinger & Liu, 1989), a backward dichoptic pattern-masking technique was used in both experiments, with lateralized presentations of targets and masked primes in a short and a long presentation condition. In Expt 1, priming of emotionally negative, neutral and positive faces on the affective evaluation of emotionally negative, neutral and positive words was investigated in a two-alternative forced-choice task. In Expt 2, primes and targets were reversed. A clear asymmetry occurred in both subliminal and supraliminal conditions, but completely opposite to the one expected. Implications for a dual-pathway model are discussed.
authors.affiliation: Unit of Experimental and Theoretical Psychology, Leiden University, The Netherlands.
authors.forename: R A
authors.initials: RA
authors.lastname: Raccuglia
authors.forename: R H
authors.initials: RH
authors.lastname: Phaf
mesh_terms: D000339:Affect; D005145:Face; D005260:Female; D007839:Functional Laterality; D006801:Humans; D008297:Male; D011930:Reaction Time; D014794:Visual Fields; D014796:Visual Perception; D014825:Vocabulary